How popular isCrescent in search?
In September 2026, there were an estimated 91.6K branded searches for Crescent worldwide which held steady over the last 12 months. Crescent holds 3.7% estimated Share of Search among wire cutters brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wire cutters brands compete with Crescent?
Share of Search by month for Milwaukee, Craftsman, Knipex, Crescent. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Craftsman | Knipex | Crescent | Bahco | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.7% | 7.1% | 3.2% | 1.7% | 0.23% |
| Nov 2025 | 79.5% | 8.7% | 7.1% | 2.7% | 1.8% | 0.19% |
| Dec 2025 | 77.5% | 10.4% | 7% | 3.2% | 1.7% | 0.19% |
| Jan 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.22% |
| Feb 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 69.4% | 17.1% | 7.6% | 3.5% | 2.3% | 0.2% |
| Apr 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| May 2026 | 72.6% | 14.6% | 6.5% | 4.4% | 1.6% | 0.21% |
| Jun 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Jul 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Aug 2026 | 72.4% | 14.6% | 8% | 3.6% | 1.3% | 0.17% |
| Sep 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 12.2% | 301K | -18.2% | -2.4 points | |
| 3, held 3rd | 8.1% | 201K | 0% | +0.2 points | |
| 4, held 4th | 3.7% | 91.6K | -0.14% | +0.1 points | |
| 5, held 5th | 1.6% | 40.5K | +22.4% | +0.3 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
74.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
12.2%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
Knipex8.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Crescent3.7%
Held 4th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
5.
Bahco1.6%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
6.
Irwin
0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Crescent and its closest rivals
How has branded search demand for Crescent changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crescent worldwide held steady, from 91.4K to 91.6K.
- Across the 12 months ending September 2026, Crescent’s estimated Share of Search among wire cutters brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.7% in November 2025.
How did search popularity change for wire cutters brands worldwide in September 2026?
4 changes
In September 2026, Milwaukee gained estimated Share of Search among wire cutters brands worldwide, from 72.4% to 74.1%.
In September 2026, Craftsman lost estimated Share of Search among wire cutters brands worldwide, from 14.6% to 12.2%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Crescent compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wire cutters brands | 4th of 6 | 3.7% | Shown above |
| Pipe wrench brands | 3rd of 6 | 4.1% | Show ranking |
| Bolt cutters brands | 4th of 5 | 7.4% | Show ranking |
| Pry bar brands | 3rd of 5 | 7.6% | Show ranking |
| Hand tool brands | 2nd of 8 | 21.2% | Show ranking |
How is Crescent measured?
Brandwave collects information about searches that people make online using Crescent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- crescent cutter
- crescent pipe wrench
- crescent wrench
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Is Crescent your brand?
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