Brandwave

Crescent vs DeWalt:Which is searched more?

In September 2026, DeWalt had more branded searches than Crescent among bolt Cutters brands worldwide. DeWalt was estimated to have 673K branded searches compared to Crescent’s 201K, and held a 50% Share of Search versus Crescent’s 14.9%. These are worldwide searches for English-language branded terms.

Share of Search among bolt Cutters brands worldwide in September 2026Which is more popular in search, Crescent or DeWalt?
Crescent14.9%201K searches
vs
DeWalt50%673K searches

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Which is more popular in search, Crescent or DeWalt?

Compare the bolt cutters brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crescent and DeWalt among bolt Cutters brands worldwide, by month

Share of Search by month for DeWalt, Crescent. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanCrescentFiskarsIrwin
Oct 202552.4%19.1%15.6%12.3%0.51%
Nov 202556.3%16.8%13.7%12.8%0.37%
Dec 202555%20.1%13.4%11%0.36%
Jan 202646.7%20.9%20.9%11.1%0.38%
Feb 202648.1%26.3%14.4%10.9%0.39%
Mar 202644.3%29.6%13.2%12.5%0.36%
Apr 202646.3%25.3%13.8%14.2%0.37%
May 202646%25.1%13.7%14.8%0.37%
Jun 202648.8%26.7%12%12.2%0.32%
Jul 202643.4%29%13%14.2%0.35%
Aug 202646.9%25.7%14%13.1%0.31%
Sep 202650%22.4%14.9%12.4%0.33%

How has the Crescent and DeWalt comparison changed over the last 12 months?

  • DeWalt was ahead of Crescent in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crescent’s estimated Share of Search among bolt Cutters brands worldwide moved from 15.6% to 14.9%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among bolt Cutters brands worldwide moved from 52.4% to 50%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for bolt Cutters brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among bolt Cutters brands worldwide, from 46.9% to 50%.

  2. In September 2026, Crescent gained estimated Share of Search among bolt Cutters brands worldwide, from 14% to 14.9%.

Other head-to-heads among bolt Cutters brands

How each brand is measured

Brandwave collects information about searches that people make online using Crescent’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crescent

1 branded search term

  • crescent

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

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