How popular isTekton?
In September 2026, people searched for Tekton by name about 74,000 times worldwide, a 22.3% increase from the previous year. These searches made up 2.7% of all global hand tool brand searches, placing Tekton sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Tekton appeared in three of the five answers and was the seventh most recommended of the 13.
Tekton is the sixth most searched of 13 competitors and the seventh most recommended in AI answers.
MilwaukeeShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
CraftsmanShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KnipexShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Klein ToolsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
TektonShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tekton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tekton is the seventh most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Knipex1st
- Craftsman2nd
GearWrench3rd- Milwaukee4th
Channellock5th- Klein Tools6th
- Tekton7th
Stanley8th
Crescent–
Bahco–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy?”
Asked ChatGPT
“What are the best hand tool brands?”
Asked ChatGPT
“What's the best hand tool brand for home repairs?”
Searched Google, AI Overview
“hand tool brands”
Searched Google, AI Overview
“best hand tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hand tool brands compete with Tekton?
Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Tekton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Tekton | GearWrench | Bahco | Kincrome | Channellock | Irwin | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.48% | 0.32% | 0.21% | 0.12% | 0.02% |
| Nov 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.4% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.17% | 0.12% | 0.02% |
| Dec 2025 | 69.9% | 9.4% | 6.3% | 5.1% | 2.9% | 1.9% | 1.9% | 1.5% | 0.46% | 0.38% | 0.17% | 0.11% | 0.02% |
| Jan 2026 | 66.4% | 10.9% | 7.3% | 4.9% | 3.3% | 2.2% | 2.2% | 1.5% | 0.54% | 0.36% | 0.2% | 0.13% | 0.03% |
| Feb 2026 | 65.1% | 13.1% | 7.1% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.13% | 0.02% |
| Mar 2026 | 62.8% | 15.4% | 6.9% | 4.6% | 3.1% | 2.1% | 1.7% | 2.1% | 0.51% | 0.42% | 0.19% | 0.12% | 0.03% |
| Apr 2026 | 65.1% | 13.1% | 7.2% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.35% | 0.19% | 0.13% | 0.03% |
| May 2026 | 65.4% | 13.2% | 5.9% | 4.8% | 4% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.16% | 0.02% |
| Jun 2026 | 66.2% | 13.3% | 6% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.54% | 0.36% | 0.16% | 0.13% | 0.02% |
| Jul 2026 | 64.6% | 13% | 5.8% | 4.8% | 3.2% | 4.8% | 1.4% | 1.2% | 0.52% | 0.35% | 0.16% | 0.13% | 0.02% |
| Aug 2026 | 63.9% | 12.8% | 7% | 5.8% | 3.2% | 3.2% | 1.7% | 1.2% | 0.63% | 0.35% | 0.15% | 0.13% | 0.03% |
| Sep 2026 | 65.6% | 10.8% | 7.2% | 5.9% | 3.3% | 2.7% | 1.8% | 1.5% | 0.65% | 0.36% | 0.16% | 0.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 10.8% | 301K | -18.2% | -2 points | |
| 3, held 3rd | 7.2% | 201K | 0% | +0.2 points | |
| 4, held 4th | 5.9% | 165K | 0% | +0.2 points | |
| 5, held 5th | 3.3% | 91.6K | -0.14% | +0.1 points | |
| 6, held 6th | 2.7% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.8% | 49.5K | 0% | 0 points | |
| 8, held 8th | 1.5% | 40.5K | +22.4% | +0.3 points | |
| 9, held 9th | 0.65% | 18.1K | 0% | 0 points | |
| 10, held 10th | 0.36% | 9.9K | 0% | 0 points | |
| 11, held 11th | 0.16% | 4.4K | 0% | 0 points | |
| 12, held 12th | 0.1% | 2.9K | -19.4% | 0 points | |
| 13, held 13th | 0.03% | 720 | 0% | 0 points |
65.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
10.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
3.
Knipex7.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.9%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Crescent3.3%
Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
6.
Tekton2.7%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bahco1.5%
Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
9.
Kincrome0.65%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Channellock0.36%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Irwin0.16%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Sidchrome0.1%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
13.
Stanley0.03%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Tekton and its closest rivals
Every comparison with Tekton
22 comparisons
- Crescent vs Tekton
- Klein Tools vs Tekton
- Knipex vs Tekton
- Craftsman vs Tekton
- DeWalt vs Tekton
- Milwaukee vs Tekton
- Snap-on vs Tekton
- Facom vs Tekton
- GearWrench vs Tekton
- Stanley vs Tekton
- Tekton vs Wera
- Bahco vs Tekton
- Kincrome vs Tekton
- Estwing vs Tekton
- Husky vs Tekton
- Channellock vs Tekton
- Proto vs Tekton
- Irwin vs Tekton
- CDI vs Tekton
- Precision Instruments vs Tekton
- Sidchrome vs Tekton
- Stanley vs Tekton
How has branded search demand for Tekton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tekton worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Tekton’s share of searches among hand tool brands worldwide increased from 1.9% to 2.7%.
- Across the 12 months ending September 2026, Tekton’s share of searches among hand tool brands worldwide peaked at 4.8% in July 2026 and was lowest at 1.9% in December 2025.
How did search popularity change for hand tool brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%.
In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.
In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.
Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Tekton’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tekton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tekton
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Where does Tekton compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rubber mallet brands | 4th of 6 | 2.5% | Show ranking |
| Hand tool brands | 6th of 13 | 2.7% | Shown above |
| Dead blow hammer brands | 4th of 6 | 2.9% | Show ranking |
| Ratchet spanners brands | 3rd of 7 | 3.1% | Show ranking |
| Torque wrench brands | 4th of 8 | 5.2% | Show ranking |
| Socket set brands | 3rd of 6 | 9.9% | Show ranking |
Is Tekton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.