Brandwave

Stanley vs Tekton:Which is more popular?

In September 2026, Tekton had more branded searches than Stanley among hand tool brands worldwide. Tekton had about 74,000 branded searches, while Stanley had 22,200. Tekton made up 12.2% of all hand tool brand searches we track, and Stanley accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Stanley and Tekton each appeared in three of the five answers. Tekton was mentioned before Stanley in three out of four answers that named either.

Among hand tool brands worldwide in September 2026

Who do people search for more?

Tekton, about 3 searches for every 1 for Stanley

Tekton 74K searchesStanley 22.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Stanley in 3 of 5Tekton in 3 of 5

Who does AI recommend more?

Tekton, named ahead of Stanley in 3 of 4 answers

Tekton first in 3Stanley first in 1

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tekton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tekton was listed before Stanley in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Craftsman2nd
  3. GearWrench3rd
  4. Milwaukee4th
  5. Channellock5th
  6. Klein Tools6th
  7. Tekton7th
  8. Stanley8th
  9. Bahco–
  10. Kincrome–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Stanley or Tekton more popular in search?

This chart shows how often people search Google for Stanley and Tekton by name. Each line represents a brand's share of searches for all 13 hand tool brands we track, month by month, from English-language searches worldwide.

Stanley and Tekton among hand tool brands worldwide, by month

Share of searches by month for Tekton, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthKnipexKlein ToolsTektonGearWrenchBahcoStanleyKincromeChannellockCrescentMilwaukeeIrwinSidchromeCraftsman
Oct 202534.8%23.4%10.5%8.6%8.6%4.7%2.6%1.7%1.4%1.7%1.1%0.62%0.28%
Nov 202533.7%22.7%10.2%10.2%8.3%4.6%3%1.7%1.4%2.5%0.91%0.6%0.32%
Dec 202532.2%26.4%9.7%9.7%7.9%4.3%2.4%1.9%1.3%2.4%0.86%0.58%0.38%
Jan 202634.9%23.5%10.5%10.5%7%3.9%2.6%1.7%1.8%1.7%0.94%0.63%0.28%
Feb 202635.5%23.9%10.7%8.7%7.2%3.9%2.6%2.1%1.5%2.1%0.95%0.64%0.18%
Mar 202633.7%22.7%10.2%8.3%10.2%4.5%2.5%2%1.8%2%0.91%0.6%0.6%
Apr 202635.7%24%10.7%8.8%7.2%3.9%2.6%1.8%1.5%1.8%0.96%0.64%0.43%
May 202631%25.4%11.4%9.3%7.6%5.1%2.8%2.3%1.6%1.5%1%0.83%0.3%
Jun 202632.1%26.2%11.8%9.6%6.4%4.3%2.9%1.9%1.6%1.3%0.86%0.7%0.31%
Jul 202628.4%23.2%23.2%7%5.7%3.8%2.5%1.7%1.4%1.1%0.76%0.62%0.41%
Aug 202632.6%26.8%14.7%8%5.4%3.6%2.9%1.6%1.3%1.3%0.71%0.58%0.39%
Sep 202633.2%27.3%12.2%8.2%6.7%3.7%3%1.6%1.4%1.3%0.73%0.48%0.21%

How has the Stanley and Tekton comparison changed over the last 12 months?

3 findings
  • Tekton was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stanley’s share of searches among hand tool brands worldwide moved from 4.7% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Tekton’s share of searches among hand tool brands worldwide moved from 10.5% to 12.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for hand tool brands worldwide in September 2026?

2 changes

  1. In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 14.7% to 12.2%.

  2. Estimated monthly branded searches for Stanley worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stanley’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

1 branded search term

  • stanley hand tools

Tekton

1 branded search term

  • tekton

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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