Brandwave

Estwing vs Tekton:Which is searched more?

In September 2026, Tekton had more branded searches than Estwing among rubber mallet brands worldwide. Tekton had about 74,000 branded searches, while Estwing had 12,100. Tekton made up 2.5% of all rubber mallet brand searches we track, and Estwing accounted for 0.41%. These are worldwide searches for English-language branded terms.

Share of searches among rubber mallet brands worldwide in September 2026Is Estwing or Tekton more popular in search?
Estwing0.41%12.1K searches
vs
Tekton2.5%74K searches

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Is Estwing or Tekton more popular in search?

Compare the rubber mallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Estwing and Tekton among rubber mallet brands worldwide, by month

Share of searches by month for Tekton, Estwing. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltCraftsmanTektonStanleyEstwing
Oct 202568.2%20.5%7.5%1.8%1.5%0.45%
Nov 202565%23.9%7.1%1.8%1.8%0.43%
Dec 202564%23.5%8.6%1.7%1.7%0.42%
Jan 202662.5%23%10.3%2.1%1.7%0.41%
Feb 202661.3%22.6%12.3%2%1.4%0.41%
Mar 202659.5%21.9%14.6%2%1.6%0.48%
Apr 202661.3%22.6%12.3%2%1.4%0.41%
May 202661.3%22.6%12.3%2%1.4%0.41%
Jun 202661.1%22.5%12.3%2%1.7%0.4%
Jul 202662.1%18.7%12.5%4.6%1.7%0.41%
Aug 202660.3%22.2%12.1%3%2%0.4%
Sep 202662.3%22.9%10.2%2.5%1.7%0.41%

How has the Estwing and Tekton comparison changed over the last 12 months?

3 findings
  • Tekton was ahead of Estwing in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Estwing’s share of searches among rubber mallet brands worldwide moved from 0.45% to 0.41%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Tekton’s share of searches among rubber mallet brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for rubber mallet brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Estwing’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Estwing

1 branded search term

  • estwing

Tekton

1 branded search term

  • tekton

How the Brand Demand Index is measured

Other head-to-heads among rubber mallet brands

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