Brandwave

How popular isEstwing?

In September 2026, people searched for Estwing by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.41% of all global rubber mallet brand searches, placing Estwing sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about rubber mallet brands, Estwing appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Estwing is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 62.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 22.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CraftsmanShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TektonShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. EstwingShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top rubber mallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Estwing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Estwing is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tekton1st
  2. Estwing2nd
  3. Stanley3rd
  4. Milwaukee–
  5. DeWalt–
  6. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estwing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rubber mallet brands

5 answers

  • Asked ChatGPT

    “Which rubber mallet brand should I buy?”

    1. 1Tekton
    2. 2Estwing

  • Asked ChatGPT

    “What are the best rubber mallet brands?”

    1. 1Tekton
    2. 2Estwing
    3. 3Stanley

  • Asked ChatGPT

    “What's the best rubber mallet brand for light hammering?”

    1. 1Tekton
    2. 2Estwing
    3. 3Stanley

  • Searched Google, AI Overview

    “best rubber mallet”

    1. 1Estwing
    2. 2Tekton

  • Searched Google, AI Overview

    “rubber mallet set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which rubber mallet brands compete with Estwing?

    Estwing against rubber mallet brands worldwide, by month

    Share of searches by month for Milwaukee, DeWalt, Craftsman, Tekton, Estwing. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDeWaltCraftsmanTektonStanleyEstwing
    Oct 202568.2%20.5%7.5%1.8%1.5%0.45%
    Nov 202565%23.9%7.1%1.8%1.8%0.43%
    Dec 202564%23.5%8.6%1.7%1.7%0.42%
    Jan 202662.5%23%10.3%2.1%1.7%0.41%
    Feb 202661.3%22.6%12.3%2%1.4%0.41%
    Mar 202659.5%21.9%14.6%2%1.6%0.48%
    Apr 202661.3%22.6%12.3%2%1.4%0.41%
    May 202661.3%22.6%12.3%2%1.4%0.41%
    Jun 202661.1%22.5%12.3%2%1.7%0.4%
    Jul 202662.1%18.7%12.5%4.6%1.7%0.41%
    Aug 202660.3%22.2%12.1%3%2%0.4%
    Sep 202662.3%22.9%10.2%2.5%1.7%0.41%

    1. 1.Milwaukee

      62.3%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.9 points.

    2. 2.DeWalt

      22.9%

      Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

    3. 3.Craftsman

      10.2%

      Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

    4. 4.Tekton

      2.5%

      Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    5. 5.Stanley

      1.7%

      Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    6. 6.Estwing

      0.41%

      Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Estwing and its closest rivals

    Every comparison with Estwing

    8 comparisons

    How has branded search demand for Estwing changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Estwing worldwide fell from 14.8K to 12.1K.
    • Across the 12 months ending September 2026, Estwing’s share of searches among rubber mallet brands worldwide held steady, from 0.45% to 0.41%.

    How did search popularity change for rubber mallet brands worldwide in September 2026?

    5 changes

    1. In September 2026, Milwaukee gained share of searches among rubber mallet brands worldwide, from 60.3% to 62.3%.

    2. In September 2026, DeWalt gained share of searches among rubber mallet brands worldwide, from 22.2% to 22.9%.

    3. In September 2026, Craftsman lost share of searches among rubber mallet brands worldwide, from 12.1% to 10.2%.

    4. Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

    5. Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

    How are Estwing’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Estwing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

    Where does Estwing compete?

    Estwing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Rubber mallet brands6th of 60.41%Shown above
    Pry bar brands5th of 61.1%Show ranking
    Creator with pink hair and a pink jacket

    Is Estwing your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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