How popular isDeWalt in search?
In September 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 12 months. DeWalt holds 19.4% estimated Share of Search among rubber mallet brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rubber mallet brands compete with DeWalt?
Share of Search by month for Milwaukee, DeWalt, Stanley, Craftsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Stanley | Craftsman |
|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 14.5% | 6.7% |
| Nov 2025 | 57.5% | 21.1% | 15.1% | 6.3% |
| Dec 2025 | 56.2% | 20.6% | 15.6% | 7.5% |
| Jan 2026 | 55.4% | 20.4% | 15.2% | 9.1% |
| Feb 2026 | 55.8% | 20.5% | 12.5% | 11.2% |
| Mar 2026 | 53.4% | 19.7% | 13.8% | 13.1% |
| Apr 2026 | 54.1% | 19.9% | 15.1% | 10.9% |
| May 2026 | 53.5% | 19.7% | 16% | 10.8% |
| Jun 2026 | 52.4% | 19.3% | 17.8% | 10.5% |
| Jul 2026 | 53.6% | 16.1% | 19.6% | 10.8% |
| Aug 2026 | 48.5% | 17.8% | 24% | 9.7% |
| Sep 2026 | 52.8% | 19.4% | 19% | 8.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 1.8M | 0% | +4.4 points | |
| 2, moved from 3rd to 2nd | 19.4% | 673K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 659K | -27.3% | -5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.7% | 301K | -18.2% | -1.1 points |
52.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.4 points.
2.
DeWalt19.4%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Stanley19%
Moved from 2nd to 3rd. 659K estimated branded searches, -27.3% vs prior month. Share -5 points.
8.7%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
Compare search popularity between DeWalt and its closest rivals
Every comparison with DeWalt
101 comparisons
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How has branded search demand for DeWalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rubber mallet brands worldwide increased from 18.2% to 19.4%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rubber mallet brands worldwide peaked at 21.1% in November 2025 and was lowest at 16.1% in July 2026.
How did search popularity change for rubber mallet brands worldwide in September 2026?
4 changes
In September 2026, DeWalt overtook Stanley to rank 2nd among rubber mallet brands worldwide, with 19.4% estimated Share of Search.
In September 2026, Milwaukee gained estimated Share of Search among rubber mallet brands worldwide, from 48.5% to 52.8%.
In September 2026, Stanley lost estimated Share of Search among rubber mallet brands worldwide, from 24% to 19%.
In September 2026, Craftsman lost estimated Share of Search among rubber mallet brands worldwide, from 9.7% to 8.7%.
Where does DeWalt compete?
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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