Brandwave

American Sanders vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than American Sanders among floor sander brands worldwide. DeWalt had about 673,000 branded searches, while American Sanders had 1,600. DeWalt made up 70.2% of all floor sander brand searches we track, and American Sanders accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about floor sander brands, American Sanders appeared in all four answers and DeWalt in none.

Among floor sander brands worldwide in September 2026

Who do people search for more?

DeWalt, about 421 searches for every 1 for American Sanders

DeWalt 673K searchesAmerican Sanders 1.6K searches

Who does AI mention more?

American Sanders, mentioned in every answer we collected

American Sanders in 4 of 4DeWalt in 0 of 4

Who does AI recommend more?

American Sanders, the only one of the two named

American Sanders first in 3DeWalt never named

Follow American Sanders vs DeWalt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top floor sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, American Sanders appeared in all four answers. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lägler1st
  2. Bona2nd
  3. American Sanders3rd
  4. Pallmann4th
  5. Clarke5th
  6. DeWalt–
  7. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Sanders4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pallmann3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lägler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bona3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clarke1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Festool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about floor sander brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is American Sanders or DeWalt more popular in search?

This chart shows how often people search Google for American Sanders and DeWalt by name. Each line represents a brand's share of searches for all seven floor sander brands we track, month by month, from English-language searches worldwide.

American Sanders and DeWalt among floor sander brands worldwide, by month

Share of searches by month for DeWalt, American Sanders. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolClarkePallmannAmerican SandersLäglerBona
Oct 202566.2%29.6%3.3%0.43%0.19%0.29%0.03%
Nov 202570.6%25.8%2.8%0.38%0.16%0.21%0.04%
Dec 202574.2%22.2%3%0.32%0.14%0.17%0.03%
Jan 202670%25.6%3.4%0.46%0.17%0.25%0.04%
Feb 202670.5%25.8%2.8%0.46%0.2%0.25%0.03%
Mar 202666.2%29.6%3.3%0.43%0.19%0.24%0.03%
Apr 202670.1%25.6%3.4%0.38%0.2%0.2%0.03%
May 202668.9%25.2%5.1%0.37%0.19%0.19%0.03%
Jun 202670.1%25.6%3.4%0.38%0.2%0.2%0.03%
Jul 202670%25.6%3.5%0.46%0.24%0.2%0.03%
Aug 202673.6%22%3.6%0.39%0.21%0.17%0.03%
Sep 202670.2%25.6%3.5%0.38%0.17%0.17%0.03%

How has the American Sanders and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of American Sanders in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, American Sanders’ share of searches among floor sander brands worldwide moved from 0.19% to 0.17%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among floor sander brands worldwide moved from 66.2% to 70.2%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for floor sander brands worldwide in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among floor sander brands worldwide, from 73.6% to 70.2%.

  2. Estimated monthly branded searches for American Sanders worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Sanders’ and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Sanders

1 branded search term

  • american sanders

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

Other head-to-heads among floor sander brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free