DeWalt vs Gatorback:Which is more popular?

Name: DeWalt vs Gatorback: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DeWalt had more branded searches than Gatorback among tool belt brands worldwide. DeWalt had about 673,000 branded searches, while Gatorback had 1,300. DeWalt made up 18.6% of all tool belt brand searches we track, and Gatorback accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about tool belt brands, DeWalt and Gatorback each appeared in two of the five answers. Gatorback was mentioned before DeWalt in two out of three answers that named either.

Among tool belt brands worldwide in September 2026

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gatorback was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gatorback was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Occidental Leather	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Diamondback	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Akribis Leather	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
DeWalt	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Gatorback	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
ToughBuilt	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Makita	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Carhartt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Asked ChatGPT
“Which tool belt brand should I buy?”
Asked ChatGPT
“What are the best tool belt brands?”
Asked ChatGPT
“What's the best tool belt brand for everyday work?”
Searched Google, AI Overview
“best tool belt”
1. 1Occidental Leather
2. 2Diamondback
Searched Google, AI Overview
“tool belt for carpenters”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Gatorback more popular in search?

This chart shows how often people search Google for DeWalt and Gatorback by name. Each line represents a brand's share of searches for all nine tool belt brands we track, month by month, from English-language searches worldwide.

DeWalt and Gatorback among tool belt brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Occidental Leather	Akribis Leather	Carhartt	Diamondback	Gatorback
Oct 2025	50.5%	31.6%	15.2%	1.7%	0.5%	0.15%	0.22%	0.18%	0.03%
Nov 2025	48.4%	31%	17.8%	1.6%	0.48%	0.18%	0.32%	0.21%	0.03%
Dec 2025	51.2%	27%	18.8%	1.7%	0.51%	0.15%	0.41%	0.19%	0.03%
Jan 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.27%	0.18%	0.04%
Feb 2026	51%	26.8%	18.8%	2.1%	0.62%	0.28%	0.23%	0.18%	0.03%
Mar 2026	48.4%	30.6%	17.8%	2%	0.59%	0.26%	0.21%	0.17%	0.03%
Apr 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.22%	0.22%	0.04%
May 2026	50.6%	27.5%	18.6%	2%	0.61%	0.18%	0.22%	0.22%	0.04%
Jun 2026	50.8%	27.6%	18.7%	1.7%	0.62%	0.18%	0.22%	0.18%	0.04%
Jul 2026	55.5%	24.7%	16.7%	1.8%	0.67%	0.2%	0.2%	0.16%	0.04%
Aug 2026	50.6%	27.5%	18.6%	2%	0.61%	0.22%	0.22%	0.18%	0.04%
Sep 2026	50.5%	27.7%	18.6%	2%	0.61%	0.22%	0.22%	0.15%	0.04%

How has the DeWalt and Gatorback comparison changed over the last 12 months?

3 findings

DeWalt was ahead of Gatorback in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among tool belt brands worldwide moved from 15.2% to 18.6%, and its estimated monthly branded searches held steady at 673K.
Across the 12 months ending September 2026, Gatorback’s share of searches among tool belt brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for tool belt brands worldwide in September 2026?

0 changes

Neither DeWalt nor Gatorback moved beyond provider rounding among tool belt brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Gatorback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.