DeWalt vs Rubi:Which is more popular?
In September 2026, DeWalt had more branded searches than Rubi among tile cutter brands worldwide. DeWalt had about 673,000 branded searches, while Rubi had 550,000. DeWalt made up 22.2% of all tile cutter brand searches we track, and Rubi accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in four of the five answers and DeWalt in three. Rubi was mentioned before DeWalt in every answer.
Who do people search for more?
DeWalt, about 22% more searches than Rubi
Who does AI mention more?
Rubi, mentioned in 4 of 5 answers, DeWalt in 3
Who does AI recommend more?
Rubi, named ahead of DeWalt in every answer
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Top tile cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubi was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rubi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- QEP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Montolit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tile cutter brands
5 answers
Asked ChatGPT
“Which tile cutter brand should I buy?”
Asked ChatGPT
“What are the best tile cutter brands?”
Asked ChatGPT
“What's the best tile cutter brand for a tile project?”
Searched Google, AI Overview
“manual tile cutter”
- 1QEP
Searched Google, AI Overview
“tile cutter for porcelain”
- 1Rubi
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Rubi more popular in search?
This chart shows how often people search Google for DeWalt and Rubi by name. Each line represents a brand's share of searches for all eight tile cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Rubi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Rubi | Kobalt | Sigma | QEP | Montolit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 19.7% | 18.7% | 16.1% | 2.6% | 1.4% | 0.24% | 0.11% |
| Nov 2025 | 37.7% | 21.7% | 24.2% | 11.9% | 2.9% | 1.3% | 0.21% | 0.09% |
| Dec 2025 | 35.1% | 24.4% | 22.2% | 13.3% | 3.3% | 1.5% | 0.2% | 0.09% |
| Jan 2026 | 32.3% | 22.1% | 22.5% | 18.1% | 3% | 1.6% | 0.27% | 0.1% |
| Feb 2026 | 34.8% | 24.3% | 20.2% | 16.2% | 2.7% | 1.5% | 0.24% | 0.1% |
| Mar 2026 | 35% | 20.3% | 23.6% | 16.6% | 2.7% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 32.3% | 22.2% | 25.8% | 14.8% | 3% | 1.6% | 0.22% | 0.1% |
| May 2026 | 32.1% | 21.7% | 27.1% | 14.5% | 2.9% | 1.3% | 0.21% | 0.12% |
| Jun 2026 | 31.9% | 21.6% | 28.1% | 14.4% | 2.4% | 1.3% | 0.21% | 0.09% |
| Jul 2026 | 30.7% | 20.8% | 27% | 17% | 2.8% | 1.5% | 0.2% | 0.11% |
| Aug 2026 | 32.3% | 21.9% | 23.3% | 17.9% | 2.9% | 1.3% | 0.21% | 0.08% |
| Sep 2026 | 33.2% | 22.2% | 21.8% | 18.2% | 3% | 1.3% | 0.22% | 0.1% |
How has the DeWalt and Rubi comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Rubi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tile cutter brands worldwide moved from 19.7% to 22.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide moved from 16.1% to 18.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for tile cutter brands worldwide in September 2026?
2 changes
Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026.
In September 2026, DeWalt rose from 3rd to 2nd among tile cutter brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tile cutter brands
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