Brandwave

How popular isRubi?

In September 2026, people searched for Rubi by name about 550,000 times worldwide, about the same as the previous year. These searches made up 18.2% of all global tile cutter brand searches, placing Rubi fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Rubi is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 33.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. RyobiShare of searches 21.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RubiShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KobaltShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rubi is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sigma1st
  2. Rubi2nd
  3. Montolit3rd
  4. QEP4th
  5. DeWalt5th
  6. Makita–
  7. Ryobi–
  8. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QEP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montolit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tile cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tile cutter brands compete with Rubi?

Rubi against tile cutter brands worldwide, by month

Share of searches by month for Makita, DeWalt, Ryobi, Rubi, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiRubiKobaltSigmaQEPMontolit
Oct 202541.1%19.7%18.7%16.1%2.6%1.4%0.24%0.11%
Nov 202537.7%21.7%24.2%11.9%2.9%1.3%0.21%0.09%
Dec 202535.1%24.4%22.2%13.3%3.3%1.5%0.2%0.09%
Jan 202632.3%22.1%22.5%18.1%3%1.6%0.27%0.1%
Feb 202634.8%24.3%20.2%16.2%2.7%1.5%0.24%0.1%
Mar 202635%20.3%23.6%16.6%2.7%1.5%0.24%0.11%
Apr 202632.3%22.2%25.8%14.8%3%1.6%0.22%0.1%
May 202632.1%21.7%27.1%14.5%2.9%1.3%0.21%0.12%
Jun 202631.9%21.6%28.1%14.4%2.4%1.3%0.21%0.09%
Jul 202630.7%20.8%27%17%2.8%1.5%0.2%0.11%
Aug 202632.3%21.9%23.3%17.9%2.9%1.3%0.21%0.08%
Sep 202633.2%22.2%21.8%18.2%3%1.3%0.22%0.1%

  1. 1.Makita

    33.2%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  2. 2.DeWalt

    22.2%

    Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Ryobi

    21.8%

    Moved from 2nd to 3rd. 660K estimated branded searches, -7.7% vs prior month. Share -1.5 points.

  4. 4.Rubi

    18.2%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Kobalt

    3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sigma

    1.3%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.QEP

    0.22%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Montolit

    0.1%

    Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between Rubi and its closest rivals

Every comparison with Rubi

9 comparisons

How has branded search demand for Rubi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubi worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide increased from 16.1% to 18.2%.
  • Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide peaked at 18.2% in September 2026 and was lowest at 11.9% in November 2025.

How did search popularity change for tile cutter brands worldwide in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among tile cutter brands worldwide, from 32.3% to 33.2%.

  2. In September 2026, Ryobi lost share of searches among tile cutter brands worldwide, from 23.3% to 21.8%.

  3. Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026.

  4. Kobalt’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

  5. In September 2026, DeWalt rose from 3rd to 2nd among tile cutter brands worldwide.

  6. Estimated monthly branded searches for Montolit worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Rubi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubi

Do you work for Rubi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubi compete?

Rubi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tile cutter brands4th of 818.2%Shown above
Wet tile saw brands3rd of 727.3%Show ranking
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Is Rubi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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