Brandwave

How popular isRubi in search?

In September 2026, people searched for Rubi by name about 550,000 times worldwide, about the same as the previous year. These searches made up 27.3% of all global wet tile saw brand searches, placing Rubi third out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. DeWalt33.4%
  2. Ryobi32.7%
  3. Rubi27.3%
  4. Kobalt4.5%
  5. RIDGID2%
  6. Montolit0.14%
  7. MK Diamond0.02%
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Which wet tile saw brands compete with Rubi?

Rubi against wet tile saw brands worldwide, by month

Share of searches by month for DeWalt, Ryobi, Rubi, Kobalt, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltRyobiRubiKobaltRIDGIDMontolitMK Diamond
Oct 202533.8%32.2%27.6%4.5%1.7%0.18%0.02%
Nov 202535.1%39.2%19.2%4.7%1.7%0.15%0.02%
Dec 202537.8%34.5%20.7%5.1%1.9%0.13%0.02%
Jan 202632.9%33.5%26.9%4.4%2%0.14%0.03%
Feb 202637.5%31.2%25.1%4.1%1.8%0.16%0.03%
Mar 202631.4%36.6%25.7%4.2%1.9%0.17%0.03%
Apr 202633%38.4%22.1%4.4%2%0.14%0.02%
May 202632.1%40%21.5%4.3%1.9%0.17%0.02%
Jun 202631.8%41.3%21.3%3.5%1.9%0.14%0.02%
Jul 202630%39%24.6%4%2.2%0.16%0.03%
Aug 202632.5%34.5%26.5%4.4%2%0.12%0.02%
Sep 202633.4%32.7%27.3%4.5%2%0.14%0.02%

  1. 1.DeWalt

    33.4%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Ryobi

    32.7%

    Moved from 1st to 2nd. 660K estimated branded searches, -7.7% vs prior month. Share -1.8 points.

  3. 3.Rubi

    27.3%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Kobalt

    4.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.RIDGID

    2%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Montolit

    0.14%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  7. 7.MK Diamond

    0.02%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rubi and its closest rivals

Every comparison with Rubi

9 comparisons

How has branded search demand for Rubi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubi worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Rubi’s share of searches among wet tile saw brands worldwide peaked at 27.6% in October 2025 and was lowest at 19.2% in November 2025.

How did search popularity change for wet tile saw brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt overtook Ryobi to become the leader among wet tile saw brands worldwide, with 33.4% of the searches.

  2. In September 2026, Rubi gained share of searches among wet tile saw brands worldwide, from 26.5% to 27.3%.

  3. In September 2026, Ryobi lost share of searches among wet tile saw brands worldwide, from 34.5% to 32.7%.

  4. Kobalt’s share of searches among wet tile saw brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Montolit worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Rubi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubi

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How the Brand Demand Index is measured

Where does Rubi compete?

Rubi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tile cutter brands4th of 818.2%Show ranking
Wet tile saw brands3rd of 727.3%Shown above
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Is Rubi your brand?

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