Brandwave

Montolit vs Rubi:Which is more popular?

In September 2026, Rubi had more branded searches than Montolit among tile cutter brands worldwide. Rubi had about 550,000 branded searches, while Montolit had 2,900. Rubi made up 18.2% of all tile cutter brand searches we track, and Montolit accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in four of the five answers and Montolit in three. Rubi was mentioned before Montolit in every answer.

Among tile cutter brands worldwide in September 2026

Who do people search for more?

Rubi, about 190 searches for every 1 for Montolit

Rubi 550K searchesMontolit 2.9K searches

Who does AI mention more?

Rubi, mentioned in 4 of 5 answers, Montolit in 3

Rubi in 4 of 5Montolit in 3 of 5

Who does AI recommend more?

Rubi, named ahead of Montolit in every answer

Rubi first in 3Montolit never first

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Montolit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubi was listed before Montolit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sigma1st
  2. Rubi2nd
  3. Montolit3rd
  4. QEP4th
  5. DeWalt5th
  6. Makita–
  7. Ryobi–
  8. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QEP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montolit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tile cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Montolit or Rubi more popular in search?

This chart shows how often people search Google for Montolit and Rubi by name. Each line represents a brand's share of searches for all eight tile cutter brands we track, month by month, from English-language searches worldwide.

Montolit and Rubi among tile cutter brands worldwide, by month

Share of searches by month for Rubi, Montolit. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiRubiKobaltSigmaQEPMontolit
Oct 202541.1%19.7%18.7%16.1%2.6%1.4%0.24%0.11%
Nov 202537.7%21.7%24.2%11.9%2.9%1.3%0.21%0.09%
Dec 202535.1%24.4%22.2%13.3%3.3%1.5%0.2%0.09%
Jan 202632.3%22.1%22.5%18.1%3%1.6%0.27%0.1%
Feb 202634.8%24.3%20.2%16.2%2.7%1.5%0.24%0.1%
Mar 202635%20.3%23.6%16.6%2.7%1.5%0.24%0.11%
Apr 202632.3%22.2%25.8%14.8%3%1.6%0.22%0.1%
May 202632.1%21.7%27.1%14.5%2.9%1.3%0.21%0.12%
Jun 202631.9%21.6%28.1%14.4%2.4%1.3%0.21%0.09%
Jul 202630.7%20.8%27%17%2.8%1.5%0.2%0.11%
Aug 202632.3%21.9%23.3%17.9%2.9%1.3%0.21%0.08%
Sep 202633.2%22.2%21.8%18.2%3%1.3%0.22%0.1%

How has the Montolit and Rubi comparison changed over the last 12 months?

3 findings
  • Rubi was ahead of Montolit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Montolit’s share of searches among tile cutter brands worldwide moved from 0.11% to 0.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide moved from 16.1% to 18.2%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for tile cutter brands worldwide in September 2026?

2 changes
  1. Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026.

  2. Estimated monthly branded searches for Montolit worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Montolit’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Montolit

1 branded search term

  • montolit

Rubi

1 branded search term

  • rubi

How the Brand Demand Index is measured

Other head-to-heads among tile cutter brands

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