How popular isDeWalt in search?
In September 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 12 months. DeWalt holds 14.9% estimated Share of Search among tool bag brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tool bag brands compete with DeWalt?
Share of Search by month for Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Carhartt | Craftsman | Bosch | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 24.6% | 11.8% | 14.4% | 4.3% | 3.6% | 1.6% | 0.32% |
| Nov 2025 | 34.2% | 21.9% | 12.6% | 22.9% | 3.8% | 2.6% | 1.7% | 0.34% |
| Dec 2025 | 35.3% | 18.6% | 13% | 23.6% | 4.7% | 2.7% | 1.7% | 0.35% |
| Jan 2026 | 37.4% | 20.1% | 13.8% | 16.8% | 6.2% | 3.5% | 1.9% | 0.37% |
| Feb 2026 | 40.6% | 21.3% | 14.9% | 10% | 8.2% | 3.1% | 1.6% | 0.33% |
| Mar 2026 | 39% | 24.7% | 14.3% | 6.4% | 9.6% | 3.6% | 1.9% | 0.39% |
| Apr 2026 | 42.3% | 22.7% | 15.5% | 4.6% | 8.5% | 3.9% | 2.1% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 3.8% | 8.5% | 3.9% | 2.1% | 0.34% |
| Jun 2026 | 42.7% | 23.2% | 15.7% | 3.8% | 8.6% | 3.9% | 1.7% | 0.35% |
| Jul 2026 | 45.9% | 20.4% | 13.8% | 4.1% | 9.2% | 4.2% | 1.9% | 0.37% |
| Aug 2026 | 41.4% | 22.5% | 15.2% | 5.6% | 8.3% | 4.6% | 2% | 0.33% |
| Sep 2026 | 40.4% | 22.2% | 14.9% | 9.9% | 6.6% | 3.7% | 2% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 1.8M | 0% | -1 points | |
| 2, held 2nd | 22.2% | 1M | +1.1% | -0.3 points | |
| 3, held 3rd | 14.9% | 673K | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 9.9% | 450K | +82.9% | +4.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 301K | -18.2% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.7% | 169K | -17.6% | -0.9 points | |
| 7, held 7th | 2% | 90.5K | 0% | 0 points | |
| 8, held 8th | 0.27% | 12.1K | -18.2% | -0.1 points |
40.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Makita22.2%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.
3.
DeWalt14.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Carhartt9.9%
Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +4.4 points.
6.6%
Moved from 4th to 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
6.
Bosch3.7%
Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.9 points.
7.
Kobalt2%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.Husky
0.27%
Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between DeWalt and its closest rivals
Every comparison with DeWalt
102 comparisons
- B&G vs DeWalt
- B&Q vs DeWalt
- DeWalt vs Diablo
- DeWalt vs Dyson
- DeWalt vs Eufy
- DeWalt vs Honda
- DeWalt vs Husqvarna
- DeWalt vs Karcher
- DeWalt vs Lincoln
- DeWalt vs Makita
- DeWalt vs Milwaukee
- DeWalt vs Norton
- DeWalt vs Ryobi
- DeWalt vs Solo
- DeWalt vs Stanley
- DeWalt vs Stihl
- DeWalt vs Trend
- DeWalt vs Stanley
- BISSELL vs DeWalt
- Compressor vs DeWalt
- DeWalt vs Jacob's
- DeWalt vs Helly Hansen
- DeWalt vs Honeywell
- Carhartt vs DeWalt
- DeWalt vs EXACT
- DeWalt vs Freud
- DeWalt vs Leatherman
- DeWalt vs Igloo
- DeWalt vs Hoover
- Craftsman vs DeWalt
- DeWalt vs Einhell
- DeWalt vs Festool
- CMT vs DeWalt
- DeWalt vs Wagner
- Coleman vs DeWalt
- Black and Decker vs DeWalt
- Crescent vs DeWalt
- DeWalt vs Hobart
- DeWalt vs Knipex
- Bosch vs DeWalt
- DeWalt vs Fiskars
- DeWalt vs Gorilla Glue
- Atlas Copco vs DeWalt
- DeWalt vs Klein Tools
- DeWalt vs Harvey
- DeWalt vs Lenox
- DeWalt vs Generac
- DeWalt vs WORX
- DeWalt vs Dometic
- DeWalt vs Miele
- DeWalt vs Ingersoll Rand
- DeWalt vs Draper
- DeWalt vs Greenworks
- DeWalt vs Kobalt
- Amana vs DeWalt
- DeWalt vs Karbon
- DeWalt vs Nilfisk
- DeWalt vs ToughBuilt
- DeWalt vs Lasko
- DeWalt vs GearWrench
- DeWalt vs RIDGID
- Bahco vs DeWalt
- Brennenstuhl vs DeWalt
- Clarke vs DeWalt
- DeWalt vs Grizzly
- DeWalt vs Mirka
- DeWalt vs Tajima
- DeWalt vs Mechanix
- DeWalt vs Mascot
- DeWalt vs Hilti
- 3M Peltor vs DeWalt
- DeWalt vs Starrett
- DeWalt vs Steinel
- DeWalt vs Kincrome
- DeWalt vs Klingspor
- DeWalt vs Leica Geosystems
- DeWalt vs Max
- AstroAI vs DeWalt
- Chicago Pneumatic vs DeWalt
- DeWalt vs Dickies
- DeWalt vs Domino
- DeWalt vs ECHO
- Circular vs DeWalt
- Beta vs DeWalt
- Crown vs DeWalt
- DeWalt vs Husky
- Bessey vs DeWalt
- DeWalt vs Proto
- DeWalt vs SawStop
- DeWalt vs Evolution
- DeWalt vs Metabo
- DeWalt vs Vango
- Campbell Hausfeld vs DeWalt
- DeWalt vs Jet
- DeWalt vs Irwin
- DeWalt vs Icey-Tek
- DeWalt vs Kennedy
- DeWalt vs MidWest Homes for Pets
- DeWalt vs Triton
- DeWalt vs Hitachi
- DeWalt vs Rikon
- DeWalt vs Portwest
How has branded search demand for DeWalt changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool bag brands worldwide increased from 11.8% to 14.9%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool bag brands worldwide peaked at 15.7% in June 2026 and was lowest at 11.8% in October 2025.
- Across the 12 months ending September 2026, DeWalt rose from 4th to 3rd among tool bag brands worldwide.
How did search popularity change for tool bag brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Craftsman to rank 4th among tool bag brands worldwide, with 9.9% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among tool bag brands worldwide, from 8.3% to 6.6%.
In September 2026, Milwaukee lost estimated Share of Search among tool bag brands worldwide, from 41.4% to 40.4%.
In September 2026, Bosch lost estimated Share of Search among tool bag brands worldwide, from 4.6% to 3.7%.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Where does DeWalt compete?
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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