Brandwave

DeWalt vs Lincoln Industrial:Which is more popular?

In September 2026, DeWalt had more branded searches than Lincoln Industrial among cordless grease gun brands worldwide. DeWalt had about 13,400 branded searches, while Lincoln Industrial had 2,470. DeWalt made up 25.1% of all cordless grease gun brand searches we track, and Lincoln Industrial accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about cordless grease gun brands, DeWalt appeared in four of the five answers and Lincoln Industrial in three. DeWalt was mentioned before Lincoln Industrial in every answer.

Among cordless grease gun brands worldwide in September 2026

Who do people search for more?

DeWalt, about 5 searches for every 1 for Lincoln Industrial

DeWalt 13.4K searchesLincoln Industrial 2.5K searches

Who does AI mention more?

DeWalt, mentioned in 4 of 5 answers, Lincoln Industrial in 3

DeWalt in 4 of 5Lincoln Industrial in 3 of 5

Who does AI recommend more?

DeWalt, named ahead of Lincoln Industrial in every answer

DeWalt first in 4Lincoln Industrial never first

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Top cordless grease gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Industrial was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Lincoln Industrial in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Lincoln Industrial3rd
  4. Makita4th
  5. Ryobi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Industrial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless grease gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is DeWalt or Lincoln Industrial more popular in search?

This chart shows how often people search Google for DeWalt and Lincoln Industrial by name. Each line represents a brand's share of searches for all five cordless grease gun brands we track, month by month, from English-language searches worldwide.

DeWalt and Lincoln Industrial among cordless grease gun brands worldwide, by month

Share of searches by month for DeWalt, Lincoln Industrial. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltMakitaRyobiLincoln Industrial
Oct 202551.4%25.7%10.4%7%5.5%
Nov 202549.9%28.8%10.2%6.8%4.3%
Dec 202550.6%28.5%10.3%6.9%3.7%
Jan 202653.8%24.8%10.8%5.9%4.7%
Feb 202650.1%28.3%10.3%6.8%4.5%
Mar 202652.7%24.7%10.7%7.2%4.7%
Apr 202651.8%24.5%10.6%7.4%5.6%
May 202652.2%25.1%10.7%7.3%4.6%
Jun 202649%28.4%10%8.3%4.3%
Jul 202649.1%28.3%10%8.2%4.4%
Aug 202653.6%25.3%9%7.4%4.7%
Sep 202652.4%25.1%10.7%7.2%4.6%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt grease gun”.

How has the DeWalt and Lincoln Industrial comparison changed over the last 12 months?

3 findings

How did search popularity change for cordless grease gun brands worldwide in September 2026?

2 changes
  1. DeWalt’s share of searches among cordless grease gun brands worldwide has lost ground for 3 months in a row, from 28.4% to 25.1% in September 2026.

  2. Estimated monthly branded searches for Lincoln Industrial worldwide fell 33.4% over 12 measured months, from 3.7K to 2.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Lincoln Industrial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt cordless grease gun
  • dewalt grease gun

Lincoln Industrial

2 branded search terms

  • lincoln cordless grease gun
  • lincoln grease gun

How the Brand Demand Index is measured

Other head-to-heads among cordless grease gun brands

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