DeWalt vs Lincoln Industrial:Which is more popular?
In September 2026, DeWalt had more branded searches than Lincoln Industrial among cordless grease gun brands worldwide. DeWalt had about 13,400 branded searches, while Lincoln Industrial had 2,470. DeWalt made up 25.1% of all cordless grease gun brand searches we track, and Lincoln Industrial accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about cordless grease gun brands, DeWalt appeared in four of the five answers and Lincoln Industrial in three. DeWalt was mentioned before Lincoln Industrial in every answer.
Who do people search for more?
DeWalt, about 5 searches for every 1 for Lincoln Industrial
Who does AI mention more?
DeWalt, mentioned in 4 of 5 answers, Lincoln Industrial in 3
Who does AI recommend more?
DeWalt, named ahead of Lincoln Industrial in every answer
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Top cordless grease gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Industrial was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Lincoln Industrial in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DeWalt1st
Milwaukee2nd
Lincoln Industrial3rd
Makita4th
Ryobi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lincoln Industrial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless grease gun brands
5 answers
Asked ChatGPT
“Which cordless grease gun brand should I buy?”
Asked ChatGPT
“What are the best cordless grease gun brands?”
Asked ChatGPT
“What's the best cordless grease gun brand for fleet maintenance?”
Searched Google, AI Overview
“battery grease gun”
Searched Google, AI Overview
“heavy duty grease gun”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is DeWalt or Lincoln Industrial more popular in search?
This chart shows how often people search Google for DeWalt and Lincoln Industrial by name. Each line represents a brand's share of searches for all five cordless grease gun brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Lincoln Industrial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Makita | Ryobi | Lincoln Industrial |
|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 25.7% | 10.4% | 7% | 5.5% |
| Nov 2025 | 49.9% | 28.8% | 10.2% | 6.8% | 4.3% |
| Dec 2025 | 50.6% | 28.5% | 10.3% | 6.9% | 3.7% |
| Jan 2026 | 53.8% | 24.8% | 10.8% | 5.9% | 4.7% |
| Feb 2026 | 50.1% | 28.3% | 10.3% | 6.8% | 4.5% |
| Mar 2026 | 52.7% | 24.7% | 10.7% | 7.2% | 4.7% |
| Apr 2026 | 51.8% | 24.5% | 10.6% | 7.4% | 5.6% |
| May 2026 | 52.2% | 25.1% | 10.7% | 7.3% | 4.6% |
| Jun 2026 | 49% | 28.4% | 10% | 8.3% | 4.3% |
| Jul 2026 | 49.1% | 28.3% | 10% | 8.2% | 4.4% |
| Aug 2026 | 53.6% | 25.3% | 9% | 7.4% | 4.7% |
| Sep 2026 | 52.4% | 25.1% | 10.7% | 7.2% | 4.6% |
DeWalt sells other things too, so only its searches that name this product count here, like “dewalt grease gun”.
How has the DeWalt and Lincoln Industrial comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Lincoln Industrial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless grease gun brands worldwide moved from 25.7% to 25.1%, and its estimated monthly branded searches moved from 17.2K to 13.4K.
- Across the 12 months ending September 2026, Lincoln Industrial’s share of searches among cordless grease gun brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 3.7K to 2.5K.
How did search popularity change for cordless grease gun brands worldwide in September 2026?
2 changes

DeWalt’s share of searches among cordless grease gun brands worldwide has lost ground for 3 months in a row, from 28.4% to 25.1% in September 2026.

Estimated monthly branded searches for Lincoln Industrial worldwide fell 33.4% over 12 measured months, from 3.7K to 2.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Lincoln Industrial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
2 branded search terms
- dewalt cordless grease gun
- dewalt grease gun
Lincoln Industrial
2 branded search terms
- lincoln cordless grease gun
- lincoln grease gun
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