Brandwave

How popular isDeWalt in search?

In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 27.4% estimated Share of Search among sander brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. DeWalt27.4%
  3. Ryobi22.4%
  4. Bosch8.4%
  5. Festool8.2%
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Which sander brands compete with DeWalt?

DeWalt against sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Ryobi, Bosch, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiBoschFestool
Oct 202541.3%22.8%18.6%7%10.2%
Nov 202538.3%25.8%21.1%5.4%9.4%
Dec 202535.8%29.5%19.7%6.1%8.8%
Jan 202633.4%27.3%22.3%7%10%
Feb 202635.3%28.8%19.3%6%10.5%
Mar 202635.5%23.9%23.9%6.1%10.7%
Apr 202631.8%26%26%6.6%9.5%
May 202631.8%26%26%6.6%9.5%
Jun 202631.8%26%26%6.6%9.5%
Jul 202631.4%25.7%25.7%7.9%9.4%
Aug 202633.5%27.4%22.4%8.4%8.2%
Sep 2026—————

  1. 1.Makita

    33.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    27.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Ryobi

    22.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -3.2 points.

  4. 4.Bosch

    8.4%

    Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  5. 5.Festool

    8.2%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between DeWalt and its closest rivals

How has branded search demand for DeWalt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide increased from 22.8% to 27.4%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide peaked at 29.5% in December 2025 and was lowest at 22.8% in October 2025.

How did search popularity change for sander brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.

  3. In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%.

  4. In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.

  5. In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.

Where does DeWalt compete?

DeWalt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands3rd of 516.5%Show ranking
Power tool brands3rd of 516.5%Show ranking
Circular saw brands3rd of 518%Show ranking
Tool storage brands3rd of 519.8%Show ranking
Toolbox brands3rd of 519.8%Show ranking
Hole saw brands2nd of 620.3%Show ranking
Tool chest brands2nd of 626.6%Show ranking
Saw blade brands2nd of 627.4%Show ranking
Sander brands2nd of 527.4%Shown above
Bench grinders2nd of 629.7%Show ranking
Power planers2nd of 629.8%Show ranking
Heat gun brands2nd of 631.6%Show ranking
Air compressor brands2nd of 532.6%Show ranking
Grinding disc brands2nd of 635.7%Show ranking
Routers brands2nd of 536%Show ranking
Table saws2nd of 638.4%Show ranking
Mitre saws2nd of 639.2%Show ranking
Pneumatic tools2nd of 644.3%Show ranking

How is DeWalt measured?

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dewalt

Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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