DeWalt vs Snap-on:Which is more popular?
In September 2026, DeWalt had more branded searches than Snap-on among toolbox brands worldwide. DeWalt had about 673,000 branded searches, while Snap-on had 301,000. DeWalt made up 15.9% of all toolbox brand searches we track, and Snap-on accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about toolbox brands, DeWalt appeared in all five answers and Snap-on in two. DeWalt was mentioned before Snap-on in every answer.
Who do people search for more?
DeWalt, about 2 searches for every 1 for Snap-on
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, named ahead of Snap-on in every answer
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Top toolbox brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Snap-on in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Milwaukee1st- DeWalt2nd
- Husky3rd
Craftsman4th- U.S. General5th
Snap-on6th
ToughBuilt7th
Makita–
Stanley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- U.S. General3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ToughBuilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toolbox brands
5 answers
Asked ChatGPT
“Which toolbox brand should I buy?”
Asked ChatGPT
“What are the best toolbox brands?”
Asked ChatGPT
“What's the best toolbox brand for tool storage?”
Searched Google, AI Overview
“best toolbox”
Searched Google, AI Overview
“tool box for tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Snap-on more popular in search?
This chart shows how often people search Google for DeWalt and Snap-on by name. Each line represents a brand's share of searches for all nine toolbox brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Snap-on | ToughBuilt | Stanley | U.S. General | Husky |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.1% | 13.5% | 4.9% | 6% | 1.5% | 0.39% | 0.54% | 0.36% |
| Nov 2025 | 42.7% | 27.3% | 15.7% | 4.7% | 7% | 1.4% | 0.44% | 0.35% | 0.42% |
| Dec 2025 | 44.9% | 23.7% | 16.5% | 6% | 6% | 1.5% | 0.62% | 0.36% | 0.44% |
| Jan 2026 | 43.2% | 23.2% | 15.9% | 7.1% | 7.1% | 1.7% | 0.7% | 0.52% | 0.43% |
| Feb 2026 | 42.9% | 22.6% | 15.8% | 8.6% | 7.1% | 1.7% | 0.5% | 0.42% | 0.35% |
| Mar 2026 | 40.2% | 25.5% | 14.8% | 9.9% | 6.6% | 1.6% | 0.48% | 0.49% | 0.4% |
| Apr 2026 | 42.6% | 22.9% | 15.7% | 8.6% | 7% | 1.7% | 0.49% | 0.63% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 8.6% | 7% | 1.7% | 0.77% | 0.34% | 0.34% |
| Jun 2026 | 43.3% | 23.5% | 15.9% | 8.7% | 5.8% | 1.4% | 0.51% | 0.35% | 0.35% |
| Jul 2026 | 46.7% | 20.7% | 14% | 9.4% | 6.3% | 1.5% | 0.6% | 0.38% | 0.38% |
| Aug 2026 | 42.6% | 23.1% | 15.7% | 8.6% | 7% | 1.7% | 0.55% | 0.34% | 0.34% |
| Sep 2026 | 43.2% | 23.7% | 15.9% | 7.1% | 7.1% | 1.7% | 0.51% | 0.35% | 0.29% |
How has the DeWalt and Snap-on comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Snap-on in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among toolbox brands worldwide moved from 13.5% to 15.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among toolbox brands worldwide moved from 6% to 7.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for toolbox brands worldwide in September 2026?
1 change
Snap-on’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toolbox brands
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