Power tool brands:Which brands are most popular in search?
In August 2026, Milwaukee was the most searched among power tool brands worldwide, with an estimated 1.8M branded searches and 44.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the power tool brands trades and DIY buyers choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Makita, DeWalt, Ryobi, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 24.9% | 13.8% | 11.2% | 4.2% |
| Nov 2025 | 43.7% | 23.8% | 16.1% | 13.1% | 3.3% |
| Dec 2025 | 46.8% | 20.9% | 17.2% | 11.5% | 3.6% |
| Jan 2026 | 45.2% | 20.3% | 16.6% | 13.6% | 4.2% |
| Feb 2026 | 46.7% | 21% | 17.2% | 11.5% | 3.6% |
| Mar 2026 | 42.1% | 23% | 15.5% | 15.5% | 3.9% |
| Apr 2026 | 43.9% | 19.7% | 16.1% | 16.1% | 4.1% |
| May 2026 | 43.9% | 19.7% | 16.1% | 16.1% | 4.1% |
| Jun 2026 | 43.9% | 19.7% | 16.1% | 16.1% | 4.1% |
| Jul 2026 | 48.5% | 17.8% | 14.6% | 14.6% | 4.5% |
| Aug 2026 | 44.8% | 20.2% | 16.5% | 13.5% | 5.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 1.8M | 0% | -3.7 points | |
| 2, held 2nd | 20.2% | 823K | +22.3% | +2.3 points | |
| 3, held 3rd | 16.5% | 673K | +22.4% | +1.9 points | |
| 4, held 4th | 13.5% | 550K | 0% | -1.1 points | |
| 5, held 5th | 5.1% | 206K | +21.2% | +0.5 points |
44.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.
2.
Makita20.2%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
3.
DeWalt16.5%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.9 points.
4.
Ryobi
13.5%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.
5.
Bosch5.1%
Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
Milwaukee vs Makita: compare search popularity- Milwaukee vs DeWalt: compare search popularity
- Milwaukee vs Bosch: compare search popularity
- Makita vs DeWalt: compare search popularity
- Makita vs Bosch: compare search popularity
- DeWalt vs Bosch: compare search popularity
- Ryobi vs Bosch: compare search popularity
- Compare any of these brands
Which brand is most popular in search among power tool brands worldwide?
5 brands
In August 2026, Milwaukee was the most searched among power tool brands worldwide, with an estimated 1.8M branded searches and 44.8% estimated Share of Search within this set. Makita is in 2nd place, 24.7 percentage points behind at 20.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Milwaukee | 45.8% → 44.8% | 48.5%Jul 2026 | 42.1%Mar 2026 | 1st |
| Makita | 24.9% → 20.2% | 24.9%Oct 2025 | 17.8%Jul 2026 | 2nd |
| DeWalt | 13.8% → 16.5% | 17.2%Dec 2025 | 13.8%Oct 2025 | 3rd |
| Ryobi | 11.2% → 13.5% | 16.1%Jun 2026 | 11.2%Oct 2025 | 4th |
| Bosch | 4.2% → 5.1% | 5.1%Aug 2026 | 3.3%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands worldwide decreased from 45.8% to 44.8%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands worldwide decreased from 24.9% to 20.2%.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands worldwide increased from 13.8% to 16.5%.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands worldwide increased from 11.2% to 13.5%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among power tool brands worldwide increased from 4.2% to 5.1%.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands worldwide peaked at 48.5% in July 2026 and was lowest at 42.1% in March 2026.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands worldwide peaked at 24.9% in October 2025 and was lowest at 17.8% in July 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands worldwide peaked at 17.2% in December 2025 and was lowest at 13.8% in October 2025.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands worldwide peaked at 16.1% in June 2026 and was lowest at 11.2% in October 2025.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among power tool brands worldwide peaked at 5.1% in August 2026 and was lowest at 3.3% in November 2025.
How did search popularity change for power tool brands worldwide in August 2026?
5 changes
In August 2026, Makita gained estimated Share of Search among power tool brands worldwide, from 17.8% to 20.2%.
In August 2026, DeWalt gained estimated Share of Search among power tool brands worldwide, from 14.6% to 16.5%.
In August 2026, Bosch gained estimated Share of Search among power tool brands worldwide, from 4.5% to 5.1%.
In August 2026, Milwaukee lost estimated Share of Search among power tool brands worldwide, from 48.5% to 44.8%.
In August 2026, Ryobi lost estimated Share of Search among power tool brands worldwide, from 14.6% to 13.5%.
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