DeWalt vs Veritas:Which is more popular?
In September 2026, DeWalt had more branded searches than Veritas among plug cutter brands worldwide. DeWalt had about 673,000 branded searches, while Veritas had 2,900. DeWalt made up 69.9% of all plug cutter brand searches we track, and Veritas accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about plug cutter brands, Veritas appeared in three of the four answers and DeWalt in none.
Who do people search for more?
DeWalt, about 232 searches for every 1 for Veritas
Who does AI mention more?
Veritas, mentioned in 3 of 4 answers, DeWalt in 0
Who does AI recommend more?
Veritas, the only one of the two named
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Top plug cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Veritas was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milescraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Veritas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grizzly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CMT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trend0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plug cutter brands
4 answers
Asked ChatGPT
“Which plug cutter brand should I buy?”
Asked ChatGPT
“What are the best plug cutter brands?”
Asked ChatGPT
“What's the best plug cutter brand for woodworking projects?”
Searched Google, AI Overview
“wood plug cutter”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plug cutter set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Veritas more popular in search?
This chart shows how often people search Google for DeWalt and Veritas by name. Each line represents a brand's share of searches for all six plug cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Veritas. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | CMT | Grizzly | Milescraft | Trend | Veritas |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 58.2% | 1.9% | 0.31% | 0.28% | 0.17% |
| Nov 2025 | 70.3% | 25.7% | 2.8% | 0.56% | 0.41% | 0.25% |
| Dec 2025 | 73.3% | 21.9% | 3.6% | 0.59% | 0.36% | 0.26% |
| Jan 2026 | 65.4% | 29.3% | 3.9% | 0.64% | 0.42% | 0.28% |
| Feb 2026 | 69.7% | 25.5% | 3.4% | 0.68% | 0.45% | 0.25% |
| Mar 2026 | 69.1% | 25.3% | 4.2% | 0.68% | 0.44% | 0.3% |
| Apr 2026 | 69.3% | 25.3% | 4.2% | 0.56% | 0.36% | 0.25% |
| May 2026 | 69.4% | 25.4% | 4.2% | 0.45% | 0.36% | 0.25% |
| Jun 2026 | 66.2% | 29.6% | 3.3% | 0.43% | 0.31% | 0.24% |
| Jul 2026 | 65.5% | 29.3% | 3.9% | 0.52% | 0.35% | 0.35% |
| Aug 2026 | 70% | 25.6% | 3.4% | 0.46% | 0.33% | 0.25% |
| Sep 2026 | 69.9% | 25.5% | 3.4% | 0.46% | 0.42% | 0.3% |
How has the DeWalt and Veritas comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Veritas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among plug cutter brands worldwide moved from 39.1% to 69.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Veritas’ share of searches among plug cutter brands worldwide moved from 0.17% to 0.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for plug cutter brands worldwide in September 2026?
0 changes
Neither DeWalt nor Veritas moved beyond provider rounding among plug cutter brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Veritas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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