Brandwave

How popular isVeritas?

In September 2026, people searched for Veritas by name about 4,500 times worldwide, a 6.3% decrease from the previous year. These searches made up 0.3% of all global plug cutter brand searches, placing Veritas sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about plug cutter brands, Veritas appeared in three of the four answers and was the joint most recommended of the six.

Search and AI answers in September 2026

Veritas is the sixth most searched of 6 competitors and the joint most recommended in AI answers.

  1. DeWaltShare of searches 69.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CMTShare of searches 25.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. GrizzlyShare of searches 3.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. MilescraftShare of searches 0.46%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. VeritasShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top plug cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Veritas was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Veritas is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milescraft1st
  2. Veritas1st
  3. Grizzly3rd
  4. DeWalt–
  5. CMT–
  6. Trend–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milescraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Veritas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grizzly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CMT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trend0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about plug cutter brands

4 answers

  • Asked ChatGPT

    “Which plug cutter brand should I buy?”

    1. 1Veritas
    2. 2Milescraft

  • Asked ChatGPT

    “What are the best plug cutter brands?”

    1. 1Veritas

  • Asked ChatGPT

    “What's the best plug cutter brand for woodworking projects?”

    1. 1Veritas
    2. 2Milescraft

  • Searched Google, AI Overview

    “wood plug cutter”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “plug cutter set”

    1. 1Milescraft
    2. 2Grizzly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which plug cutter brands compete with Veritas?

Veritas against plug cutter brands worldwide, by month

Share of searches by month for DeWalt, CMT, Grizzly, Veritas. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCMTGrizzlyMilescraftTrendVeritas
Oct 202539.1%58.2%1.9%0.31%0.28%0.17%
Nov 202570.3%25.7%2.8%0.56%0.41%0.25%
Dec 202573.3%21.9%3.6%0.59%0.36%0.26%
Jan 202665.4%29.3%3.9%0.64%0.42%0.28%
Feb 202669.7%25.5%3.4%0.68%0.45%0.25%
Mar 202669.1%25.3%4.2%0.68%0.44%0.3%
Apr 202669.3%25.3%4.2%0.56%0.36%0.25%
May 202669.4%25.4%4.2%0.45%0.36%0.25%
Jun 202666.2%29.6%3.3%0.43%0.31%0.24%
Jul 202665.5%29.3%3.9%0.52%0.35%0.35%
Aug 202670%25.6%3.4%0.46%0.33%0.25%
Sep 202669.9%25.5%3.4%0.46%0.42%0.3%

  1. 1.DeWalt

    69.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.CMT

    25.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grizzly

    3.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Milescraft

    0.46%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Trend

    0.42%

    Held 5th. 4K estimated branded searches, +25% vs prior month. Share +0.1 points.

  6. 6.Veritas

    0.3%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

Compare popularity between Veritas and its closest rivals

Every comparison with Veritas

16 comparisons

How has branded search demand for Veritas changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Veritas worldwide fell from 4.8K to 4.5K.
  • Across the 12 months ending September 2026, Veritas’ share of searches among plug cutter brands worldwide held steady, from 0.17% to 0.3%.

How did search popularity change for plug cutter brands worldwide in September 2026?

3 changes

  1. CMT’s share of searches among plug cutter brands worldwide has lost ground for 3 months in a row, from 29.6% to 25.5% in September 2026.

  2. Estimated monthly branded searches for Milescraft worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Trend worldwide fell 16.7% over 12 measured months, from 4.8K to 4K in September 2026.

How are Veritas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Veritas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • veritas planes
  • veritas tools

Do you work for Veritas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Veritas compete?

Veritas is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand planer brands7th of 100.21%Show ranking
Plug cutter brands6th of 60.3%Shown above
Jack plane brands4th of 61.2%Show ranking
Creator with pink hair and a pink jacket

Is Veritas your brand?

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