Brandwave

Hand Planer brands:Which are searched most?

In September 2026, Makita was the most searched among hand Planer brands worldwide, with an estimated 1M branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita42.3%
  2. Ryobi34.7%
  3. Craftsman12.7%
  4. Festool10.3%
  5. Triton0.05%

Follow hand Planer brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hand planer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand Planer brands worldwide, by month

Share of Search by month for Makita, Ryobi, Craftsman, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaRyobiCraftsmanFestoolTriton
Oct 202551.4%28.6%9%11%0.06%
Nov 202547.4%34.5%8.1%10%0.05%
Dec 202545.7%33.1%11.6%9.5%0.07%
Jan 202642.5%33.7%13%10.7%0.07%
Feb 202643.2%29.1%16.5%11.1%0.07%
Mar 202640.3%33.6%15.6%10.5%0.06%
Apr 202636.6%40.4%13.7%9.2%0.11%
May 202636.6%40.8%13.5%9.1%0.05%
Jun 202636.4%41%13.5%9%0.05%
Jul 202635.4%39.8%16%8.7%0.06%
Aug 202640.3%36.5%14.9%8.2%0.05%
Sep 202642.3%34.7%12.7%10.3%0.05%

This month’s ranking, September 2026

  1. 1.Makita

    42.3%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1.9 points.

  2. 2.Ryobi

    34.7%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.8 points.

  3. 3.Craftsman

    12.7%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Festool

    10.3%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  5. 5.Triton

    0.05%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand Planer brands worldwide?

In September 2026, Makita was the most searched among hand Planer brands worldwide, with an estimated 1M branded searches and 42.3% estimated Share of Search within this set. Ryobi is in 2nd place, 7.6 percentage points behind at 34.7% Share of Search.

Global hand Planer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita51.4% → 42.3%51.4%Oct 202535.4%Jul 20261st
Ryobi28.6% → 34.7%41%Jun 202628.6%Oct 20252nd
Craftsman9% → 12.7%16.5%Feb 20268.1%Nov 20254th → 3rd
Festool11% → 10.3%11.1%Feb 20268.2%Aug 20263rd → 4th
Triton0.06% → 0.05%0.11%Apr 20260.05%Jun 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand Planer brands worldwide decreased from 51.4% to 42.3%.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among hand Planer brands worldwide increased from 28.6% to 34.7%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand Planer brands worldwide increased from 9% to 12.7%.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand Planer brands worldwide decreased from 11% to 10.3%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand Planer brands worldwide peaked at 51.4% in October 2025 and was lowest at 35.4% in July 2026.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among hand Planer brands worldwide peaked at 41% in June 2026 and was lowest at 28.6% in October 2025.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand Planer brands worldwide peaked at 16.5% in February 2026 and was lowest at 8.1% in November 2025.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand Planer brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.2% in August 2026.
  • Across the 12 months ending September 2026, Craftsman rose from 4th to 3rd among hand Planer brands worldwide.
  • Across the 12 months ending September 2026, Festool fell from 3rd to 4th among hand Planer brands worldwide.
  • Across the 12 months ending September 2026, Triton held steady: its estimated Share of Search among hand Planer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hand Planer brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among hand Planer brands worldwide, from 8.2% to 10.3%.

  2. In September 2026, Makita gained estimated Share of Search among hand Planer brands worldwide, from 40.3% to 42.3%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand Planer brands worldwide, from 14.9% to 12.7%.

  4. In September 2026, Ryobi lost estimated Share of Search among hand Planer brands worldwide, from 36.5% to 34.7%.

  5. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free