Brandwave

How popular isCraftsman in search?

In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 12.7% estimated Share of Search among hand planer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita42.3%
  2. Ryobi34.7%
  3. Craftsman12.7%
  4. Festool10.3%
  5. Triton0.05%
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Which hand planer brands compete with Craftsman?

Craftsman against hand planer brands worldwide, by month

Share of Search by month for Makita, Ryobi, Craftsman, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaRyobiCraftsmanFestoolTriton
Oct 202551.4%28.6%9%11%0.06%
Nov 202547.4%34.5%8.1%10%0.05%
Dec 202545.7%33.1%11.6%9.5%0.07%
Jan 202642.5%33.7%13%10.7%0.07%
Feb 202643.2%29.1%16.5%11.1%0.07%
Mar 202640.3%33.6%15.6%10.5%0.06%
Apr 202636.6%40.4%13.7%9.2%0.11%
May 202636.6%40.8%13.5%9.1%0.05%
Jun 202636.4%41%13.5%9%0.05%
Jul 202635.4%39.8%16%8.7%0.06%
Aug 202640.3%36.5%14.9%8.2%0.05%
Sep 202642.3%34.7%12.7%10.3%0.05%

  1. 1.Makita

    42.3%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1.9 points.

  2. 2.Ryobi

    34.7%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.8 points.

  3. 3.Craftsman

    12.7%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Festool

    10.3%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  5. 5.Triton

    0.05%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Craftsman and its closest rivals

Every comparison with Craftsman

How has branded search demand for Craftsman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand planer brands worldwide increased from 9% to 12.7%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand planer brands worldwide peaked at 16.5% in February 2026 and was lowest at 8.1% in November 2025.
  • Across the 12 months ending September 2026, Craftsman rose from 4th to 3rd among hand planer brands worldwide.

How did search popularity change for hand planer brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among hand planer brands worldwide, from 8.2% to 10.3%.

  2. In September 2026, Makita gained estimated Share of Search among hand planer brands worldwide, from 40.3% to 42.3%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand planer brands worldwide, from 14.9% to 12.7%.

  4. In September 2026, Ryobi lost estimated Share of Search among hand planer brands worldwide, from 36.5% to 34.7%.

  5. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Craftsman compete?

Craftsman is ranked in 43 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool bag brands6th of 85.9%Show ranking
Power washer brands5th of 86.2%Show ranking
Cordless screwdriver brands5th of 76.4%Show ranking
Impact wrench brands5th of 76.4%Show ranking
Laser level brands5th of 76.6%Show ranking
Air nailer brands5th of 86.7%Show ranking
Power screwdriver brands4th of 58%Show ranking
LED work light brands4th of 58.3%Show ranking
Rubber mallet brands4th of 48.7%Show ranking
Backpack sprayer brands4th of 68.8%Show ranking
Aviation snips brands3rd of 89.5%Show ranking
Hand sander brands4th of 69.6%Show ranking
Impact driver brands3rd of 59.8%Show ranking
Rolling tool box brands3rd of 710.3%Show ranking
Dead blow hammer brands3rd of 610.5%Show ranking
Wire cutters brands2nd of 612.2%Show ranking
Router table brands4th of 812.3%Show ranking
Lawn tractor brands3rd of 412.4%Show ranking
Lawn edger brands3rd of 612.5%Show ranking
Reel mower brands3rd of 612.6%Show ranking
Hand planer brands3rd of 512.7%Shown above
Reciprocating saw brands3rd of 613.6%Show ranking
Belt sander brands3rd of 614%Show ranking
Wood chipper brands3rd of 515.1%Show ranking
Workbench light brands3rd of 416.8%Show ranking
Brush cutter brands3rd of 517.1%Show ranking
Rear tine tiller brands2nd of 321%Show ranking
Bolt cutters brands2nd of 524.3%Show ranking
Oscillating sander brands2nd of 625%Show ranking
Pry bar brands2nd of 525%Show ranking
Tin snips brands2nd of 525.3%Show ranking
Torque wrench brands2nd of 429.1%Show ranking
Grinder stand brands2nd of 529.2%Show ranking
Pancake compressor brands2nd of 329.7%Show ranking
Jack plane brands2nd of 331.2%Show ranking
Magnetic socket rail brands1st of 563.9%Show ranking
Jack stands brands1st of 366.9%Show ranking
Garage door opener brands1st of 567.5%Show ranking
Metal lathe brands1st of 574.2%Show ranking
Tap wrench brands1st of 581.5%Show ranking
Gear puller brands1st of 383.5%Show ranking
Bench vise brands1st of 583.9%Show ranking
Jointer planer brands1st of 388.7%Show ranking

How is Craftsman measured?

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • craftsman

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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