Brandwave

How popular isCraftsman in search?

In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 88.7% estimated Share of Search among jointer planer brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman88.7%
  2. Grizzly9.7%
  3. Jet1.6%
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Which jointer planer brands compete with Craftsman?

Craftsman against jointer planer brands worldwide, by month

Share of Search by month for Craftsman, Grizzly. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanGrizzlyJet
Oct 202585.7%11.5%2.8%
Nov 202585.7%11.5%2.8%
Dec 202586.5%11.6%1.9%
Jan 202686.1%11.6%2.3%
Feb 202690.3%8.1%1.6%
Mar 202690.5%8.1%1.3%
Apr 202688.7%9.8%1.6%
May 202688.9%9.8%1.3%
Jun 202690.5%8.1%1.3%
Jul 202690.5%8.1%1.3%
Aug 202689.5%8.1%2.4%
Sep 202688.7%9.7%1.6%

  1. 1.Craftsman

    88.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  2. 2.Grizzly

    9.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Jet

    1.6%

    Held 3rd. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.8 points.

Compare search popularity between Craftsman and its closest rivals

Every comparison with Craftsman

How has branded search demand for Craftsman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jointer planer brands worldwide increased from 85.7% to 88.7%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jointer planer brands worldwide peaked at 90.5% in June 2026 and was lowest at 85.7% in October 2025.

How did search popularity change for jointer planer brands worldwide in September 2026?

  1. In September 2026, Grizzly gained estimated Share of Search among jointer planer brands worldwide, from 8.1% to 9.7%.

  2. In September 2026, Craftsman lost estimated Share of Search among jointer planer brands worldwide, from 89.5% to 88.7%.

  3. In September 2026, Jet lost estimated Share of Search among jointer planer brands worldwide, from 2.4% to 1.6%.

Where does Craftsman compete?

Craftsman is ranked in 43 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands5th of 86.6%Show ranking
Cordless screwdriver brands4th of 77.5%Show ranking
Impact wrench brands4th of 77.5%Show ranking
Tool bag brands4th of 87.7%Show ranking
Laser level brands4th of 77.8%Show ranking
Air nailer brands4th of 87.8%Show ranking
LED work light brands4th of 58.4%Show ranking
Power screwdriver brands4th of 58.5%Show ranking
Backpack sprayer brands4th of 69.1%Show ranking
Aviation snips brands3rd of 89.5%Show ranking
Impact driver brands3rd of 510%Show ranking
Rolling tool box brands3rd of 710.3%Show ranking
Rubber mallet brands3rd of 410.5%Show ranking
Wire cutters brands2nd of 612.2%Show ranking
Hand sander brands3rd of 612.6%Show ranking
Reel mower brands3rd of 612.6%Show ranking
Lawn tractor brands3rd of 412.9%Show ranking
Lawn edger brands3rd of 613.1%Show ranking
Dead blow hammer brands2nd of 613.3%Show ranking
Hand planer brands3rd of 514%Show ranking
Router table brands3rd of 818.4%Show ranking
Reciprocating saw brands2nd of 619.6%Show ranking
Belt sander brands2nd of 620.4%Show ranking
Rear tine tiller brands2nd of 322.7%Show ranking
Wood chipper brands2nd of 523%Show ranking
Tin snips brands2nd of 525.3%Show ranking
Bolt cutters brands2nd of 526.3%Show ranking
Pry bar brands2nd of 527%Show ranking
Workbench light brands2nd of 427.4%Show ranking
Brush cutter brands2nd of 528.2%Show ranking
Oscillating sander brands2nd of 628.9%Show ranking
Torque wrench brands2nd of 429.1%Show ranking
Grinder stand brands2nd of 529.2%Show ranking
Pancake compressor brands2nd of 329.7%Show ranking
Magnetic socket rail brands1st of 563.9%Show ranking
Jack stands brands1st of 366.9%Show ranking
Garage door opener brands1st of 568.4%Show ranking
Metal lathe brands1st of 574.2%Show ranking
Gear puller brands1st of 383.5%Show ranking
Bench vise brands1st of 584.3%Show ranking
Tap wrench brands1st of 584.3%Show ranking
Jack plane brands1st of 384.8%Show ranking
Jointer planer brands1st of 388.7%Shown above

How is Craftsman measured?

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • craftsman

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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