How popular isCraftsman in search?
In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 6.6% estimated Share of Search among tool Bag brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tool Bag brands compete with Craftsman?
Share of Search by month for Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Carhartt | Craftsman | Bosch | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 24.6% | 11.8% | 14.4% | 4.3% | 3.6% | 1.6% | 0.32% |
| Nov 2025 | 34.2% | 21.9% | 12.6% | 22.9% | 3.8% | 2.6% | 1.7% | 0.34% |
| Dec 2025 | 35.3% | 18.6% | 13% | 23.6% | 4.7% | 2.7% | 1.7% | 0.35% |
| Jan 2026 | 37.4% | 20.1% | 13.8% | 16.8% | 6.2% | 3.5% | 1.9% | 0.37% |
| Feb 2026 | 40.6% | 21.3% | 14.9% | 10% | 8.2% | 3.1% | 1.6% | 0.33% |
| Mar 2026 | 39% | 24.7% | 14.3% | 6.4% | 9.6% | 3.6% | 1.9% | 0.39% |
| Apr 2026 | 42.3% | 22.7% | 15.5% | 4.6% | 8.5% | 3.9% | 2.1% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 3.8% | 8.5% | 3.9% | 2.1% | 0.34% |
| Jun 2026 | 42.7% | 23.2% | 15.7% | 3.8% | 8.6% | 3.9% | 1.7% | 0.35% |
| Jul 2026 | 45.9% | 20.4% | 13.8% | 4.1% | 9.2% | 4.2% | 1.9% | 0.37% |
| Aug 2026 | 41.4% | 22.5% | 15.2% | 5.6% | 8.3% | 4.6% | 2% | 0.33% |
| Sep 2026 | 40.4% | 22.2% | 14.9% | 9.9% | 6.6% | 3.7% | 2% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 1.8M | 0% | -1 points | |
| 2, held 2nd | 22.2% | 1M | +1.1% | -0.3 points | |
| 3, held 3rd | 14.9% | 673K | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 9.9% | 450K | +82.9% | +4.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 301K | -18.2% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.7% | 169K | -17.6% | -0.9 points | |
| 7, held 7th | 2% | 90.5K | 0% | 0 points | |
| 8, held 8th | 0.27% | 12.1K | -18.2% | -0.1 points |
40.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Makita22.2%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.
3.
DeWalt14.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Carhartt9.9%
Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +4.4 points.
6.6%
Moved from 4th to 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
6.
Bosch3.7%
Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.9 points.
7.
Kobalt2%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.Husky
0.27%
Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Craftsman and its closest rivals
Every comparison with Craftsman
64 comparisons
- Carhartt vs Craftsman
- Craftsman vs DeWalt
- Craftsman vs Honda
- Craftsman vs Karcher
- Craftsman vs Makita
- Craftsman vs Milwaukee
- Craftsman vs Ryobi
- Craftsman vs Freud
- Craftsman vs John Deere
- Craftsman vs Merlin
- Craftsman vs Stanley
- B&G vs Craftsman
- Craftsman vs Eclipse
- Craftsman vs Husqvarna
- Craftsman vs Festool
- Black and Decker vs Craftsman
- Chamberlain vs Craftsman
- Craftsman vs Crescent
- Craftsman vs Knipex
- Bosch vs Craftsman
- Craftsman vs Fiskars
- Craftsman vs Dominator
- Big Red vs Craftsman
- Craftsman vs Lenox
- Craftsman vs Harvey
- Craftsman vs Generac
- Craftsman vs WORX
- Craftsman vs Zircon
- Craftsman vs Ingersoll Rand
- Craftsman vs Draper
- Craftsman vs Greenworks
- Craftsman vs Kobalt
- Craftsman vs Tekton
- Craftsman vs GearWrench
- Craftsman vs Linear
- Bahco vs Craftsman
- Craftsman vs RIDGID
- Clarke vs Craftsman
- Craftsman vs ENCO
- Craftsman vs Grizzly
- Craftsman vs Hilti
- Craftsman vs Troy-Bilt
- Craftsman vs Kincrome
- Craftsman vs Leica Geosystems
- Craftsman vs Max
- Craftsman vs ECHO
- Craftsman vs Husky
- Bessey vs Craftsman
- Craftsman vs Franklin
- Craftsman vs Proto
- Craftsman vs Jacobsen
- Craftsman vs Metabo
- Craftsman vs Forest Master
- Craftsman vs Jet
- Craftsman vs Irwin
- Champion vs Craftsman
- Craftsman vs Kennedy
- Craftsman vs Wilton
- Craftsman vs MidWest Homes for Pets
- Craftsman vs Triton
- Bailey vs Craftsman
- Craftsman vs Hitachi
- CH Hanson vs Craftsman
- Craftsman vs Studpop
How has branded search demand for Craftsman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide increased from 4.3% to 6.6%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide peaked at 9.6% in March 2026 and was lowest at 3.8% in November 2025.
How did search popularity change for tool Bag brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Craftsman to rank 4th among tool Bag brands worldwide, with 9.9% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among tool Bag brands worldwide, from 8.3% to 6.6%.
In September 2026, Milwaukee lost estimated Share of Search among tool Bag brands worldwide, from 41.4% to 40.4%.
In September 2026, Bosch lost estimated Share of Search among tool Bag brands worldwide, from 4.6% to 3.7%.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Where does Craftsman compete?
How is Craftsman measured?
Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craftsman
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