Craftsman vs JessEm:Which is more popular?
In September 2026, Craftsman had more branded searches than JessEm among router table brands worldwide. Craftsman had about 301,000 branded searches, while JessEm had 3,600. Craftsman made up 18% of all router table brand searches we track, and JessEm accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about router table brands, JessEm appeared in three of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 84 searches for every 1 for JessEm
Who does AI mention more?
JessEm, mentioned in 3 of 5 answers, Craftsman in 0
Who does AI recommend more?
JessEm, the only one of the two named
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Top router table brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JessEm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kreg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- JessEm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woodpeckers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about router table brands
5 answers
Asked ChatGPT
“Which router table brand should I buy?”
Asked ChatGPT
“What are the best router table brands?”
Asked ChatGPT
“What's the best router table brand for a workshop bench?”
Searched Google, AI Overview
“best router table”
Searched Google, AI Overview
“wood router table”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or JessEm more popular in search?
This chart shows how often people search Google for Craftsman and JessEm by name. Each line represents a brand's share of searches for all ten router table brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, JessEm. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Freud | Craftsman | Festool | Grizzly | Kreg | Woodpeckers | Bosch | Jet | JessEm |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 25.4% | 13.9% | 17% | 1.9% | 1.5% | 1.3% | 0.37% | 0.46% | 0.3% |
| Nov 2025 | 42.7% | 23.4% | 12.8% | 15.6% | 1.7% | 1.4% | 1.2% | 0.42% | 0.42% | 0.34% |
| Dec 2025 | 44.6% | 20% | 16.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.44% | 0.36% | 0.36% |
| Jan 2026 | 37.9% | 25.3% | 16.9% | 13.8% | 2.3% | 1.2% | 1.2% | 0.46% | 0.46% | 0.37% |
| Feb 2026 | 38.6% | 21.1% | 21.1% | 14.1% | 1.9% | 1.3% | 1% | 0.31% | 0.38% | 0.25% |
| Mar 2026 | 34.1% | 22.8% | 22.8% | 15.3% | 2.1% | 1.1% | 0.92% | 0.33% | 0.33% | 0.22% |
| Apr 2026 | 36.8% | 24.6% | 20.1% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.24% |
| May 2026 | 36.7% | 24.5% | 20.1% | 13.4% | 2.2% | 1.5% | 0.81% | 0.29% | 0.29% | 0.2% |
| Jun 2026 | 38.8% | 21.2% | 21.2% | 14.2% | 1.9% | 1% | 0.7% | 0.31% | 0.31% | 0.21% |
| Jul 2026 | 36.8% | 20.1% | 24.6% | 13.4% | 2.2% | 1.2% | 0.81% | 0.29% | 0.36% | 0.19% |
| Aug 2026 | 41.3% | 18.5% | 22.6% | 12.3% | 2% | 1.1% | 0.91% | 0.33% | 0.61% | 0.22% |
| Sep 2026 | 40.2% | 22% | 18% | 14.7% | 2% | 1.3% | 0.88% | 0.32% | 0.32% | 0.22% |
How has the Craftsman and JessEm comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of JessEm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among router table brands worldwide moved from 13.9% to 18%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, JessEm’s share of searches among router table brands worldwide moved from 0.3% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for router table brands worldwide in September 2026?
3 changes
In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22% of the searches.
In September 2026, Craftsman lost share of searches among router table brands worldwide, from 22.6% to 18%.
Estimated monthly branded searches for JessEm worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and JessEm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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