Brandwave

How popular isJet in search?

In September 2026, there were an estimated 5.4K branded searches for Jet worldwide which is down 33.3% over the last 12 months. Jet holds 0.28% estimated Share of Search among router table brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt34.9%
  2. Freud19.1%
  3. Craftsman15.6%
  4. Festool12.7%
  5. Bosch8.7%
  6. Harvey7%
  7. Grizzly1.7%
  8. Jet0.28%
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Which router table brands compete with Jet?

Jet against router table brands worldwide, by month

Share of Search by month for DeWalt, Freud, Craftsman, Festool, Bosch, Harvey, Jet. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltFreudCraftsmanFestoolBoschHarveyGrizzlyJet
Oct 202533.8%22.6%12.4%15.1%10.3%3.7%1.7%0.41%
Nov 202539.4%21.5%11.8%14.4%8.1%2.9%1.6%0.39%
Dec 202540.8%18.3%14.9%12.2%8.4%3%2%0.33%
Jan 202634.5%23.1%15.4%12.6%8.7%3.1%2.1%0.42%
Feb 202635%19.1%19.1%12.8%7.2%4.7%1.7%0.34%
Mar 202630.6%20.4%20.4%13.7%7.7%5%1.8%0.3%
Apr 202632.6%21.8%17.8%11.9%8.2%5.3%2%0.32%
May 202632.6%21.8%17.8%11.9%8.2%5.3%2%0.26%
Jun 202634.1%18.7%18.7%12.5%8.5%5.6%1.7%0.27%
Jul 202631.7%17.3%21.2%11.6%9.7%6.3%1.9%0.31%
Aug 202635.4%15.8%19.4%10.6%10.8%5.8%1.7%0.52%
Sep 202634.9%19.1%15.6%12.7%8.7%7%1.7%0.28%

  1. 1.DeWalt

    34.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Freud

    19.1%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Craftsman

    15.6%

    Moved from 2nd to 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  4. 4.Festool

    12.7%

    Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  5. 5.Bosch

    8.7%

    Moved from 4th to 5th. 169K estimated branded searches, -17.6% vs prior month. Share -2 points.

  6. 6.Harvey

    7%

    Held 6th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  7. 7.Grizzly

    1.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Jet

    0.28%

    Held 8th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.

Compare search popularity between Jet and its closest rivals

Every comparison with Jet

How has branded search demand for Jet changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jet worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Jet’s estimated Share of Search among router table brands worldwide held steady, from 0.41% to 0.28%.

How did search popularity change for router table brands worldwide in September 2026?

  1. In September 2026, Festool overtook Bosch to rank 4th among router table brands worldwide, with 12.7% estimated Share of Search.

  2. In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 19.1% estimated Share of Search.

  3. In September 2026, Harvey gained estimated Share of Search among router table brands worldwide, from 5.8% to 7%.

  4. In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 19.4% to 15.6%.

  5. In September 2026, Bosch lost estimated Share of Search among router table brands worldwide, from 10.8% to 8.7%.

  6. In September 2026, DeWalt lost estimated Share of Search among router table brands worldwide, from 35.4% to 34.9%.

Where does Jet compete?

Jet is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bench grinders5th of 60.2%Show ranking
Router table brands8th of 80.28%Shown above
Table saws6th of 60.29%Show ranking
Pedestal grinder brands3rd of 30.36%Show ranking
Oscillating sander brands5th of 60.45%Show ranking
Dust collector brands5th of 50.49%Show ranking
Mortise machine brands3rd of 30.52%Show ranking
Grinder stand brands5th of 50.52%Show ranking
Bandsaw blades brands5th of 50.62%Show ranking
Metal lathe brands5th of 51.3%Show ranking
Jointer planer brands3rd of 31.6%Show ranking
Spindle sander brands3rd of 46.7%Show ranking
Benchtop jointer brands2nd of 313.8%Show ranking
Bobbin sander brands1st of 445.4%Show ranking

How is Jet measured?

Brandwave collects information about searches that people make online using Jet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jet tools

Do you work for Jet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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