Brandwave

JessEm vs Jet:Which is more popular?

In September 2026, Jet had more branded searches than JessEm among router table brands worldwide. Jet had about 5,400 branded searches, while JessEm had 3,600. Jet made up 0.32% of all router table brand searches we track, and JessEm accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about router table brands, JessEm appeared in three of the five answers and Jet in none.

Among router table brands worldwide in September 2026

Who do people search for more?

Jet, about 50% more searches than JessEm

Jet 5.4K searchesJessEm 3.6K searches

Who does AI mention more?

JessEm, mentioned in 3 of 5 answers, Jet in 0

JessEm in 3 of 5Jet in 0 of 5

Who does AI recommend more?

JessEm, the only one of the two named

JessEm first in 3Jet never named

Follow JessEm vs Jet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JessEm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Bosch2nd
  3. JessEm3rd
  4. Grizzly4th
  5. Woodpeckers5th
  6. DeWalt–
  7. Freud–
  8. Craftsman–
  9. Festool–
  10. Jet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JessEm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodpeckers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is JessEm or Jet more popular in search?

This chart shows how often people search Google for JessEm and Jet by name. Each line represents a brand's share of searches for all ten router table brands we track, month by month, from English-language searches worldwide.

JessEm and Jet among router table brands worldwide, by month

Share of searches by month for Jet, JessEm. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFreudCraftsmanFestoolGrizzlyKregWoodpeckersBoschJetJessEm
Oct 202538%25.4%13.9%17%1.9%1.5%1.3%0.37%0.46%0.3%
Nov 202542.7%23.4%12.8%15.6%1.7%1.4%1.2%0.42%0.42%0.34%
Dec 202544.6%20%16.3%13.3%2.2%1.2%1.2%0.44%0.36%0.36%
Jan 202637.9%25.3%16.9%13.8%2.3%1.2%1.2%0.46%0.46%0.37%
Feb 202638.6%21.1%21.1%14.1%1.9%1.3%1%0.31%0.38%0.25%
Mar 202634.1%22.8%22.8%15.3%2.1%1.1%0.92%0.33%0.33%0.22%
Apr 202636.8%24.6%20.1%13.4%2.2%1.2%0.81%0.29%0.36%0.24%
May 202636.7%24.5%20.1%13.4%2.2%1.5%0.81%0.29%0.29%0.2%
Jun 202638.8%21.2%21.2%14.2%1.9%1%0.7%0.31%0.31%0.21%
Jul 202636.8%20.1%24.6%13.4%2.2%1.2%0.81%0.29%0.36%0.19%
Aug 202641.3%18.5%22.6%12.3%2%1.1%0.91%0.33%0.61%0.22%
Sep 202640.2%22%18%14.7%2%1.3%0.88%0.32%0.32%0.22%

How has the JessEm and Jet comparison changed over the last 12 months?

3 findings
  • Jet was ahead of JessEm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JessEm’s share of searches among router table brands worldwide moved from 0.3% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Jet’s share of searches among router table brands worldwide moved from 0.46% to 0.32%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for router table brands worldwide in September 2026?

2 changes

  1. In September 2026, Jet fell from 8th to 9th among router table brands worldwide.

  2. Estimated monthly branded searches for JessEm worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JessEm’s and Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JessEm

1 branded search term

  • jessem

Jet

1 branded search term

  • jet tools

How the Brand Demand Index is measured

Other head-to-heads among router table brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free