Brandwave

Mortise machine brands:Which are searched most?

In September 2026, Makita was the most searched among mortise machine brands worldwide, with an estimated 1M branded searches and 96.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita96.3%
  2. Grizzly3.2%
  3. Jet0.52%

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Share of SearchLeaderboard

Compare the mortise machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mortise machine brands worldwide, by month

Share of Search by month for Makita, Grizzly. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaGrizzlyJet
Oct 202597.1%2.3%0.56%
Nov 202597.2%2.2%0.55%
Dec 202596.2%3.3%0.54%
Jan 202695.3%3.9%0.79%
Feb 202696%3.3%0.66%
Mar 202696.1%3.4%0.55%
Apr 202695.4%3.9%0.64%
May 202695.6%3.9%0.52%
Jun 202696.3%3.2%0.52%
Jul 202695.5%3.9%0.63%
Aug 202695.9%3.2%0.96%
Sep 202696.3%3.2%0.52%

This month’s ranking, September 2026

  1. 1.Makita

    96.3%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  2. 2.Grizzly

    3.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Jet

    0.52%

    Held 3rd. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among mortise machine brands worldwide?

In September 2026, Makita was the most searched among mortise machine brands worldwide, with an estimated 1M branded searches and 96.3% estimated Share of Search within this set. Grizzly is in 2nd place, 93.1 percentage points behind at 3.2% Share of Search.

Global mortise machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita97.1% → 96.3%97.2%Nov 202595.3%Jan 20261st
Grizzly2.3% → 3.2%3.9%Apr 20262.2%Nov 20252nd
Jet0.56% → 0.52%0.96%Aug 20260.52%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among mortise machine brands worldwide decreased from 97.1% to 96.3%.
  • Across the 12 months ending September 2026, Grizzly’s estimated Share of Search among mortise machine brands worldwide increased from 2.3% to 3.2%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among mortise machine brands worldwide peaked at 97.2% in November 2025 and was lowest at 95.3% in January 2026.
  • Across the 12 months ending September 2026, Grizzly’s estimated Share of Search among mortise machine brands worldwide peaked at 3.9% in April 2026 and was lowest at 2.2% in November 2025.
  • Across the 12 months ending September 2026, Jet held steady: its estimated Share of Search among mortise machine brands worldwide moved less than 0.5 percentage points.

How did search popularity change for mortise machine brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jet worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

How the Brand Demand Index is measured

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