Brandwave

How popular isShop Fox?

In September 2026, people searched for Shop Fox by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.17% of all global mortise machine brand searches, placing Shop Fox fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about mortise machine brands, Shop Fox appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Shop Fox is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 93.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GrizzlyShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. PowermaticShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. JetShare of searches 0.57%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Shop FoxShare of searches 0.17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top mortise machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shop Fox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shop Fox is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powermatic1st
  2. Jet2nd
  3. Grizzly3rd
  4. Shop Fox4th
  5. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Powermatic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shop Fox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mortise machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mortise machine brands compete with Shop Fox?

Shop Fox against mortise machine brands worldwide, by month

Share of searches by month for Makita, Grizzly, Shop Fox. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaGrizzlyPowermaticJetShop Fox
Oct 202595.4%2.5%1.4%0.6%0.14%
Nov 202595.4%2.5%1.4%0.6%0.14%
Dec 202594%3.6%1.6%0.59%0.17%
Jan 202692.7%4.3%2%0.86%0.2%
Feb 202693.9%3.6%1.7%0.71%0.2%
Mar 202693.9%3.6%1.7%0.59%0.17%
Apr 202692.8%4.3%2%0.7%0.17%
May 202693%4.3%2%0.57%0.17%
Jun 202693.8%3.5%2%0.57%0.17%
Jul 202692.5%4.2%2.4%0.69%0.2%
Aug 202693.3%3.5%2%1%0.17%
Sep 202693.8%3.5%2%0.57%0.17%

  1. 1.Makita

    93.8%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Grizzly

    3.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Powermatic

    2%

    Held 3rd. 18.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jet

    0.57%

    Held 4th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.5 points.

  5. 5.Shop Fox

    0.17%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shop Fox and its closest rivals

Every comparison with Shop Fox

4 comparisons

How has branded search demand for Shop Fox changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shop Fox worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Shop Fox’s share of searches among mortise machine brands worldwide held steady, from 0.14% to 0.17%.

How did search popularity change for mortise machine brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Jet worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

  3. Estimated monthly branded searches for Shop Fox worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Shop Fox’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shop Fox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shop fox

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How the Brand Demand Index is measured

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