Makita vs Shop Fox:Which is more popular?
In September 2026, Makita had more branded searches than Shop Fox among mortise machine brands worldwide. Makita had about 884,000 branded searches, while Shop Fox had 1,600. Makita made up 93.8% of all mortise machine brand searches we track, and Shop Fox accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about mortise machine brands, Shop Fox appeared in three of the five answers and Makita in none.
Who do people search for more?
Makita, about 552 searches for every 1 for Shop Fox
Who does AI mention more?
Shop Fox, mentioned in 3 of 5 answers, Makita in 0
Who does AI recommend more?
Shop Fox, the only one of the two named
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Top mortise machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shop Fox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Powermatic1st
Jet2nd- Grizzly3rd
- Shop Fox4th
- Makita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grizzly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Powermatic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shop Fox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortise machine brands
5 answers
Asked ChatGPT
“Which mortise machine brand should I buy?”
Asked ChatGPT
“What are the best mortise machine brands?”
Asked ChatGPT
“What's the best mortise machine brand for a woodworking shop?”
Searched Google, AI Overview
“mortise machine for sale”
Searched Google, AI Overview
“woodworking mortiser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Makita or Shop Fox more popular in search?
This chart shows how often people search Google for Makita and Shop Fox by name. Each line represents a brand's share of searches for all five mortise machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Shop Fox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Grizzly | Powermatic | Jet | Shop Fox |
|---|---|---|---|---|---|
| Oct 2025 | 95.4% | 2.5% | 1.4% | 0.6% | 0.14% |
| Nov 2025 | 95.4% | 2.5% | 1.4% | 0.6% | 0.14% |
| Dec 2025 | 94% | 3.6% | 1.6% | 0.59% | 0.17% |
| Jan 2026 | 92.7% | 4.3% | 2% | 0.86% | 0.2% |
| Feb 2026 | 93.9% | 3.6% | 1.7% | 0.71% | 0.2% |
| Mar 2026 | 93.9% | 3.6% | 1.7% | 0.59% | 0.17% |
| Apr 2026 | 92.8% | 4.3% | 2% | 0.7% | 0.17% |
| May 2026 | 93% | 4.3% | 2% | 0.57% | 0.17% |
| Jun 2026 | 93.8% | 3.5% | 2% | 0.57% | 0.17% |
| Jul 2026 | 92.5% | 4.2% | 2.4% | 0.69% | 0.2% |
| Aug 2026 | 93.3% | 3.5% | 2% | 1% | 0.17% |
| Sep 2026 | 93.8% | 3.5% | 2% | 0.57% | 0.17% |
How has the Makita and Shop Fox comparison changed over the last 12 months?
3 findings
- Makita was ahead of Shop Fox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among mortise machine brands worldwide moved from 95.4% to 93.8%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Shop Fox’s share of searches among mortise machine brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for mortise machine brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Makita’s and Shop Fox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mortise machine brands
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