How popular isFreud in search?
In September 2026, there were an estimated 368K branded searches for Freud worldwide which is down 18.2% over the last 12 months. Freud holds 19.1% estimated Share of Search among router table brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which router table brands compete with Freud?
Share of Search by month for DeWalt, Freud, Craftsman, Festool, Bosch, Harvey. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Freud | Craftsman | Festool | Bosch | Harvey | Grizzly | Jet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.6% | 12.4% | 15.1% | 10.3% | 3.7% | 1.7% | 0.41% |
| Nov 2025 | 39.4% | 21.5% | 11.8% | 14.4% | 8.1% | 2.9% | 1.6% | 0.39% |
| Dec 2025 | 40.8% | 18.3% | 14.9% | 12.2% | 8.4% | 3% | 2% | 0.33% |
| Jan 2026 | 34.5% | 23.1% | 15.4% | 12.6% | 8.7% | 3.1% | 2.1% | 0.42% |
| Feb 2026 | 35% | 19.1% | 19.1% | 12.8% | 7.2% | 4.7% | 1.7% | 0.34% |
| Mar 2026 | 30.6% | 20.4% | 20.4% | 13.7% | 7.7% | 5% | 1.8% | 0.3% |
| Apr 2026 | 32.6% | 21.8% | 17.8% | 11.9% | 8.2% | 5.3% | 2% | 0.32% |
| May 2026 | 32.6% | 21.8% | 17.8% | 11.9% | 8.2% | 5.3% | 2% | 0.26% |
| Jun 2026 | 34.1% | 18.7% | 18.7% | 12.5% | 8.5% | 5.6% | 1.7% | 0.27% |
| Jul 2026 | 31.7% | 17.3% | 21.2% | 11.6% | 9.7% | 6.3% | 1.9% | 0.31% |
| Aug 2026 | 35.4% | 15.8% | 19.4% | 10.6% | 10.8% | 5.8% | 1.7% | 0.52% |
| Sep 2026 | 34.9% | 19.1% | 15.6% | 12.7% | 8.7% | 7% | 1.7% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 673K | 0% | -0.5 points | |
| 2, moved from 3rd to 2nd | 19.1% | 368K | +22.3% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.6% | 301K | -18.2% | -3.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 12.7% | 246K | +22.4% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.7% | 169K | -17.6% | -2 pointsmoved from 4th to 5th | |
| 6, held 6th | 7% | 135K | +22.7% | +1.2 points | |
| 7, held 7th | 1.7% | 33.1K | 0% | 0 points | |
| 8, held 8th | 0.28% | 5.4K | -45.5% | -0.2 points |
1.
DeWalt34.9%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Freud19.1%
Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
15.6%
Moved from 2nd to 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
4.Festool
12.7%
Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.2 points.
5.
Bosch8.7%
Moved from 4th to 5th. 169K estimated branded searches, -17.6% vs prior month. Share -2 points.
6.
Harvey7%
Held 6th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
7.
Grizzly1.7%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Jet0.28%
Held 8th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.
Compare search popularity between Freud and its closest rivals
How has branded search demand for Freud changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Freud worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Freud’s estimated Share of Search among router table brands worldwide decreased from 22.6% to 19.1%.
- Across the 12 months ending September 2026, Freud’s estimated Share of Search among router table brands worldwide peaked at 23.1% in January 2026 and was lowest at 15.8% in August 2026.
How did search popularity change for router table brands worldwide in September 2026?
6 changes
In September 2026, Festool overtook Bosch to rank 4th among router table brands worldwide, with 12.7% estimated Share of Search.
In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 19.1% estimated Share of Search.
In September 2026, Harvey gained estimated Share of Search among router table brands worldwide, from 5.8% to 7%.
In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 19.4% to 15.6%.
In September 2026, Bosch lost estimated Share of Search among router table brands worldwide, from 10.8% to 8.7%.
In September 2026, DeWalt lost estimated Share of Search among router table brands worldwide, from 35.4% to 34.9%.
Where does Freud compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Biscuit joiner brands | 5th of 8 | 7.2% | Show ranking |
| Saw blade brands | 4th of 6 | 12.7% | Show ranking |
| Router table brands | 2nd of 8 | 19.1% | Shown above |
| Router bit brands | 1st of 6 | 41.5% | Show ranking |
How is Freud measured?
Brandwave collects information about searches that people make online using Freud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- freud
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Is Freud your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.