Brandwave

How popular isFreud?

In September 2026, people searched for Freud by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 12.8% of all global forstner bit brand searches, placing Freud third out of six brands. When we asked both ChatGPT and Google AI Overviews about forstner bit brands, Freud appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Freud is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 63.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiabloShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. FreudShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WENShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FischShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top forstner bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freud is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisch1st
  2. Freud2nd
  3. Diablo3rd
  4. WEN4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forstner bit brands

5 answers

  • Asked ChatGPT

    “Which forstner bit brand should I buy?”

    1. 1Freud
    2. 2Diablo
    3. 3Fisch
    4. 4WEN

  • Asked ChatGPT

    “What are the best forstner bit brands?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo
    4. 4WEN

  • Asked ChatGPT

    “What's the best forstner bit brand for clean wood holes?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo

  • Searched Google, AI Overview

    “drill bit set”

    1. Searched Google, AI Overview

      “woodworking drill bit”

      1. 1Fisch

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which forstner bit brands compete with Freud?

    Freud against forstner bit brands worldwide, by month

    Share of searches by month for Milwaukee, Diablo, Freud. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDiabloFreudWENFischBosch
    Oct 202571.2%14.3%14.3%0.14%0.02%<0.01%
    Nov 202571.2%14.3%14.3%0.17%0.02%<0.01%
    Dec 202568.1%20.5%11.2%0.16%0.02%<0.01%
    Jan 202664.5%19.4%15.9%0.19%0.02%<0.01%
    Feb 202666.5%20%13.4%0.13%0.02%<0.01%
    Mar 202666.9%16.5%16.5%0.13%0.02%<0.01%
    Apr 202664.6%19.4%15.9%0.13%0.02%<0.01%
    May 202661.9%22.8%15.2%0.12%0.02%<0.01%
    Jun 202669%17%13.9%0.11%0.02%<0.01%
    Jul 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Aug 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Sep 202663.7%23.4%12.8%0.1%0.02%<0.01%

    1. 1.Milwaukee

      63.7%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -7.1 points.

    2. 2.Diablo

      23.4%

      Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6 points.

    3. 3.Freud

      12.8%

      Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

    4. 4.WEN

      0.1%

      Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Fisch

      0.02%

      Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Bosch

      <0.01%

      Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Freud and its closest rivals

    Every comparison with Freud

    24 comparisons

    How has branded search demand for Freud changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Freud worldwide fell from 450K to 368K.
    • Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide decreased from 14.3% to 12.8%.
    • Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide peaked at 16.5% in March 2026 and was lowest at 11.2% in December 2025.

    How did search popularity change for forstner bit brands worldwide in September 2026?

    6 changes

    1. In September 2026, Diablo gained share of searches among forstner bit brands worldwide, from 17.4% to 23.4%.

    2. In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%.

    3. In September 2026, Milwaukee lost share of searches among forstner bit brands worldwide, from 70.8% to 63.7%.

    4. Estimated monthly branded searches for Bosch worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

    5. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

    6. Estimated monthly branded searches for Fisch worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

    How are Freud’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Freud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • freud

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    How the Brand Demand Index is measured

    Where does Freud compete?

    Freud is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Biscuit joiner brands5th of 107.6%Show ranking
    Saw blade brands4th of 812.6%Show ranking
    Forstner bit brands3rd of 612.8%Shown above
    Router table brands2nd of 1022%Show ranking
    Router bit brands1st of 650.9%Show ranking
    Creator with pink hair and a pink jacket

    Is Freud your brand?

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