CMT vs Freud:Which is more popular by branded search?
In August 2026, Freud had more branded searches than CMT among router bit brands worldwide. Freud was estimated to have 301K branded searches compared to CMT’s 246K, and held a 12.8% Share of Search versus CMT’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CMT or Freud?
Compare the router bit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freud, CMT. The figures are in the table below the chart.
View monthly share of search table
| Month | Trend | Freud | CMT | Bosch | Amana | Whiteside |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 13.8% | 30.7% | 6.4% | 2.8% | 0.37% |
| Nov 2025 | 59.5% | 17.8% | 11.9% | 6.8% | 3.6% | 0.39% |
| Dec 2025 | 67.4% | 13.6% | 9.1% | 6.3% | 3.3% | 0.36% |
| Jan 2026 | 64.1% | 15.8% | 10.5% | 6% | 3.2% | 0.35% |
| Feb 2026 | 63.7% | 15.6% | 10.4% | 6% | 3.8% | 0.42% |
| Mar 2026 | 60.7% | 18.2% | 10% | 6.9% | 3.7% | 0.49% |
| Apr 2026 | 60.7% | 18.2% | 10% | 6.9% | 3.7% | 0.49% |
| May 2026 | 65.4% | 16.1% | 8.8% | 6.1% | 3.2% | 0.43% |
| Jun 2026 | 61.4% | 15.1% | 12.3% | 7% | 3.7% | 0.5% |
| Jul 2026 | 64.7% | 13% | 10.6% | 7.3% | 3.9% | 0.52% |
| Aug 2026 | 63.7% | 12.8% | 10.4% | 8.8% | 3.8% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the CMT and Freud comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Freud took it in November 2025.
- Across the 11 months ending August 2026, CMT’s estimated Share of Search among router bit brands worldwide moved from 30.7% to 10.4%, and its estimated monthly branded searches moved from 1M to 246K.
- Across the 11 months ending August 2026, Freud’s estimated Share of Search among router bit brands worldwide moved from 13.8% to 12.8%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for router bit brands worldwide in August 2026?
2 changes
Freud’s estimated Share of Search among router bit brands worldwide has lost ground for 3 months in a row, from 16.1% to 12.8% in August 2026.
Estimated monthly branded searches for CMT worldwide fell 75.4% over 11 measured months, from 1M to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CMT’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.