Brandwave

Router bit brands:Which brands are most popular in search?

In August 2026, Trend was the most searched among router bit brands worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trend63.7%
  2. Freud12.8%
  3. CMT10.4%
  4. Bosch8.8%
  5. Amana3.8%
  6. Whiteside0.51%

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Share of SearchLeaderboard

Compare the router bit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among router bit brands worldwide, by month

Share of Search by month for Trend, Freud, CMT, Bosch, Amana. The figures are in the table below the chart.

View monthly share of search table
MonthTrendFreudCMTBoschAmanaWhiteside
Oct 202546%13.8%30.7%6.4%2.8%0.37%
Nov 202559.5%17.8%11.9%6.8%3.6%0.39%
Dec 202567.4%13.6%9.1%6.3%3.3%0.36%
Jan 202664.1%15.8%10.5%6%3.2%0.35%
Feb 202663.7%15.6%10.4%6%3.8%0.42%
Mar 202660.7%18.2%10%6.9%3.7%0.49%
Apr 202660.7%18.2%10%6.9%3.7%0.49%
May 202665.4%16.1%8.8%6.1%3.2%0.43%
Jun 202661.4%15.1%12.3%7%3.7%0.5%
Jul 202664.7%13%10.6%7.3%3.9%0.52%
Aug 202663.7%12.8%10.4%8.8%3.8%0.51%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Trend

    63.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Freud

    12.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.CMT

    10.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Bosch

    8.8%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  5. 5.Amana

    3.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Whiteside

    0.51%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among router bit brands worldwide?

In August 2026, Trend was the most searched among router bit brands worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set. Freud is in 2nd place, 50.9 percentage points behind at 12.8% Share of Search.

Global router bit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trend46% → 63.7%67.4%Dec 202546%Oct 20251st
Freud13.8% → 12.8%18.2%Mar 202612.8%Aug 20263rd → 2nd
CMT30.7% → 10.4%30.7%Oct 20258.8%May 20262nd → 3rd
Bosch6.4% → 8.8%8.8%Aug 20266%Feb 20264th
Amana2.8% → 3.8%3.9%Jul 20262.8%Oct 20255th
Whiteside0.37% → 0.51%0.52%Jul 20260.35%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trend’s estimated Share of Search among router bit brands worldwide increased from 46% to 63.7%.
  • Across the 11 months ending August 2026, Freud’s estimated Share of Search among router bit brands worldwide decreased from 13.8% to 12.8%.
  • Across the 11 months ending August 2026, CMT’s estimated Share of Search among router bit brands worldwide decreased from 30.7% to 10.4%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among router bit brands worldwide increased from 6.4% to 8.8%.
  • Across the 11 months ending August 2026, Amana’s estimated Share of Search among router bit brands worldwide increased from 2.8% to 3.8%.
  • Across the 11 months ending August 2026, Trend’s estimated Share of Search among router bit brands worldwide peaked at 67.4% in December 2025 and was lowest at 46% in October 2025.
  • Across the 11 months ending August 2026, Freud’s estimated Share of Search among router bit brands worldwide peaked at 18.2% in March 2026 and was lowest at 12.8% in August 2026.
  • Across the 11 months ending August 2026, CMT’s estimated Share of Search among router bit brands worldwide peaked at 30.7% in October 2025 and was lowest at 8.8% in May 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among router bit brands worldwide peaked at 8.8% in August 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Amana’s estimated Share of Search among router bit brands worldwide peaked at 3.9% in July 2026 and was lowest at 2.8% in October 2025.
  • Across the 11 months ending August 2026, Freud rose from 3rd to 2nd among router bit brands worldwide.
  • Across the 11 months ending August 2026, CMT fell from 2nd to 3rd among router bit brands worldwide.
  • Across the 11 months ending August 2026, Whiteside held steady: its estimated Share of Search among router bit brands worldwide moved less than 0.5 percentage points.

How did search popularity change for router bit brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among router bit brands worldwide, from 7.3% to 8.8%.

  2. In August 2026, Trend lost estimated Share of Search among router bit brands worldwide, from 64.7% to 63.7%.

  3. Freud’s estimated Share of Search among router bit brands worldwide has lost ground for 3 months in a row, from 16.1% to 12.8% in August 2026.

  4. Estimated monthly branded searches for CMT worldwide fell 75.4% over 11 measured months, from 1M to 246K in August 2026.

How the Brand Demand Index is measured

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