How popular isFreud in search?
In August 2026, there were an estimated 301K branded searches for Freud worldwide which is down 33.1% over the last 11 months. Freud holds 12.2% estimated Share of Search among saw blade brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Freud and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Freud compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw blade brands | 4th of 6 | 12.2% | Shown below |
| Router bit brands | 2nd of 6 | 12.8% | Show ranking |
Which saw blade brands compete with Freud?
Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Diablo | Freud | Bosch | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 15% | 15% | 6.9% | 0.22% |
| Nov 2025 | 39.1% | 26.4% | 14.4% | 14.4% | 5.5% | 0.17% |
| Dec 2025 | 32.9% | 27.1% | 22.1% | 12.1% | 5.6% | 0.18% |
| Jan 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| Feb 2026 | 32.1% | 26.3% | 21.5% | 14.4% | 5.5% | 0.21% |
| Mar 2026 | 36.4% | 24.5% | 16.4% | 16.4% | 6.2% | 0.2% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| May 2026 | 29.4% | 24.1% | 24.1% | 16.1% | 6.1% | 0.19% |
| Jun 2026 | 33.1% | 27% | 18.1% | 14.8% | 6.8% | 0.18% |
| Jul 2026 | 31.3% | 25.6% | 20.9% | 14% | 7.9% | 0.2% |
| Aug 2026 | 33.5% | 27.4% | 18.3% | 12.2% | 8.4% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 18.3% | 450K | 0% | -2.6 points | |
| 4, held 4th | 12.2% | 301K | 0% | -1.8 points | |
| 5, held 5th | 8.4% | 206K | +21.2% | +0.5 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.Diablo
18.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.Freud
12.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.
Bosch8.4%
Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
6.
Irwin0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Freud and its closest rivals
How has branded search demand for Freud changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freud worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, Freud’s estimated Share of Search among saw blade brands worldwide decreased from 15% to 12.2%.
- Across the 11 months ending August 2026, Freud’s estimated Share of Search among saw blade brands worldwide peaked at 16.8% in April 2026 and was lowest at 12.1% in December 2025.
How did search popularity change for saw blade brands worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.
In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.
In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.
In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.
Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How is Freud measured?
Brandwave collects information about searches that people make online using Freud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- freud
Do you work for Freud? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Freud your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.