Brandwave

DeWalt vs Freud:Which is more popular by branded search?

In August 2026, DeWalt had more branded searches than Freud among saw blade brands worldwide. DeWalt was estimated to have 673K branded searches compared to Freud’s 301K, and held a 27.4% Share of Search versus Freud’s 12.2%. These are worldwide searches for English-language branded terms.

Share of Search among saw blade brands worldwide in August 2026Which is more popular in search, DeWalt or Freud?
DeWalt27.4%673K searches
vs
Freud12.2%301K searches

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Which is more popular in search, DeWalt or Freud?

Compare the saw blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Freud among saw blade brands worldwide, by month

Share of Search by month for DeWalt, Freud. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltDiabloFreudBoschIrwin
Oct 202540.6%22.4%15%15%6.9%0.22%
Nov 202539.1%26.4%14.4%14.4%5.5%0.17%
Dec 202532.9%27.1%22.1%12.1%5.6%0.18%
Jan 202630.8%25.2%20.6%16.8%6.4%0.2%
Feb 202632.1%26.3%21.5%14.4%5.5%0.21%
Mar 202636.4%24.5%16.4%16.4%6.2%0.2%
Apr 202630.8%25.2%20.6%16.8%6.4%0.2%
May 202629.4%24.1%24.1%16.1%6.1%0.19%
Jun 202633.1%27%18.1%14.8%6.8%0.18%
Jul 202631.3%25.6%20.9%14%7.9%0.2%
Aug 202633.5%27.4%18.3%12.2%8.4%0.18%
Sep 2026——————

How has the DeWalt and Freud comparison changed over the last 12 months?

  • DeWalt was ahead of Freud in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among saw blade brands worldwide moved from 22.4% to 27.4%, and its estimated monthly branded searches held steady at 673K.
  • Across the 11 months ending August 2026, Freud’s estimated Share of Search among saw blade brands worldwide moved from 15% to 12.2%, and its estimated monthly branded searches moved from 450K to 301K.

How did search popularity change for saw blade brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.

  2. In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Freud

1 branded search term

  • freud

How the Brand Demand Index is measured

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