Domino vs Freud:Which is searched more?
In September 2026, Freud had more branded searches than Domino among biscuit joiner brands worldwide. Freud was estimated to have 368K branded searches compared to Domino’s 210, and held a 7.7% Share of Search versus Domino’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Domino or Freud?
Compare the biscuit joiner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freud, Domino. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Ryobi | Freud | Festool | Bosch | Domino |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 24.6% | 11.8% | 11.2% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 36.3% | 23.2% | 13.3% | 14.9% | 7.3% | 4.9% | <0.01% | <0.01% |
| Dec 2025 | 39.9% | 21.1% | 14.7% | 13.4% | 6.6% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 37.6% | 20.2% | 13.8% | 14.1% | 9.2% | 5.1% | <0.01% | <0.01% |
| Feb 2026 | 39.4% | 20.7% | 14.5% | 12.1% | 7.9% | 5.3% | 0.01% | <0.01% |
| Mar 2026 | 35.2% | 22.3% | 12.9% | 15.1% | 8.7% | 5.8% | <0.01% | <0.01% |
| Apr 2026 | 36.9% | 19.8% | 13.6% | 15.8% | 9.1% | 5% | <0.01% | <0.01% |
| May 2026 | 36.4% | 19.7% | 13.4% | 16.7% | 8.9% | 4.9% | <0.01% | <0.01% |
| Jun 2026 | 36.7% | 19.9% | 13.5% | 17.5% | 7.4% | 4.9% | <0.01% | <0.01% |
| Jul 2026 | 41.5% | 18.4% | 12.5% | 16.2% | 6.8% | 4.6% | <0.01% | <0.01% |
| Aug 2026 | 38.8% | 21.1% | 14.3% | 15.2% | 6.4% | 4.3% | <0.01% | <0.01% |
| Sep 2026 | 38.3% | 21% | 14.1% | 13.8% | 7.7% | 5.1% | 0.01% | <0.01% |
How has the Domino and Freud comparison changed over the last 12 months?
3 findings
- Freud was ahead of Domino in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domino’s estimated Share of Search among biscuit joiner brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Freud’s estimated Share of Search among biscuit joiner brands worldwide moved from 7.9% to 7.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for biscuit joiner brands worldwide in September 2026?
1 change
In September 2026, Freud gained estimated Share of Search among biscuit joiner brands worldwide, from 6.4% to 7.7%.
Other head-to-heads among biscuit joiner brands
How each brand is measured
Brandwave collects information about searches that people make online using Domino’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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