Craftsman vs Festool:Which is searched more?
In September 2026, Craftsman had more branded searches than Festool among router table brands worldwide. Craftsman was estimated to have 301K branded searches compared to Festool’s 246K, and held an 18.4% Share of Search versus Festool’s 15.1%. These are worldwide searches for English-language branded terms.
Follow Craftsman vs Festool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Craftsman or Festool?
Compare the router table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Freud | Craftsman | Festool | Grizzly | Bosch | Jet | Harvey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26.2% | 14.3% | 17.5% | 1.9% | 0.38% | 0.47% | 0.06% |
| Nov 2025 | 44% | 24.1% | 13.2% | 16.1% | 1.8% | 0.43% | 0.43% | 0.03% |
| Dec 2025 | 45.9% | 20.5% | 16.8% | 13.7% | 2.3% | 0.45% | 0.37% | 0.03% |
| Jan 2026 | 39% | 26.1% | 17.4% | 14.2% | 2.3% | 0.47% | 0.47% | 0.02% |
| Feb 2026 | 39.6% | 21.6% | 21.6% | 14.5% | 1.9% | 0.32% | 0.39% | 0.02% |
| Mar 2026 | 34.9% | 23.3% | 23.3% | 15.6% | 2.1% | 0.34% | 0.34% | 0.02% |
| Apr 2026 | 37.6% | 25.1% | 20.6% | 13.7% | 2.3% | 0.3% | 0.37% | 0.01% |
| May 2026 | 37.6% | 25.2% | 20.6% | 13.8% | 2.3% | 0.3% | 0.3% | 0.01% |
| Jun 2026 | 39.6% | 21.7% | 21.7% | 14.5% | 1.9% | 0.32% | 0.32% | 0.01% |
| Jul 2026 | 37.6% | 20.6% | 25.2% | 13.7% | 2.3% | 0.3% | 0.37% | 0.01% |
| Aug 2026 | 42.3% | 18.9% | 23.1% | 12.6% | 2.1% | 0.34% | 0.62% | 0.02% |
| Sep 2026 | 41.2% | 22.5% | 18.4% | 15.1% | 2% | 0.33% | 0.33% | 0.02% |
How has the Craftsman and Festool comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in December 2025.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among router table brands worldwide moved from 14.3% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among router table brands worldwide moved from 17.5% to 15.1%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for router table brands worldwide in September 2026?
3 changes
In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22.5% estimated Share of Search.
In September 2026, Festool gained estimated Share of Search among router table brands worldwide, from 12.6% to 15.1%.
In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 23.1% to 18.4%.
Other head-to-heads among router table brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.