Craftsman vs Freud:Which is searched more?
In September 2026, Freud had more branded searches than Craftsman among router table brands worldwide. Freud was estimated to have 368K branded searches compared to Craftsman’s 301K, and held a 19.1% Share of Search versus Craftsman’s 15.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Freud?
Compare the router table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freud, Craftsman. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Freud | Craftsman | Festool | Bosch | Harvey | Grizzly | Jet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.6% | 12.4% | 15.1% | 10.3% | 3.7% | 1.7% | 0.41% |
| Nov 2025 | 39.4% | 21.5% | 11.8% | 14.4% | 8.1% | 2.9% | 1.6% | 0.39% |
| Dec 2025 | 40.8% | 18.3% | 14.9% | 12.2% | 8.4% | 3% | 2% | 0.33% |
| Jan 2026 | 34.5% | 23.1% | 15.4% | 12.6% | 8.7% | 3.1% | 2.1% | 0.42% |
| Feb 2026 | 35% | 19.1% | 19.1% | 12.8% | 7.2% | 4.7% | 1.7% | 0.34% |
| Mar 2026 | 30.6% | 20.4% | 20.4% | 13.7% | 7.7% | 5% | 1.8% | 0.3% |
| Apr 2026 | 32.6% | 21.8% | 17.8% | 11.9% | 8.2% | 5.3% | 2% | 0.32% |
| May 2026 | 32.6% | 21.8% | 17.8% | 11.9% | 8.2% | 5.3% | 2% | 0.26% |
| Jun 2026 | 34.1% | 18.7% | 18.7% | 12.5% | 8.5% | 5.6% | 1.7% | 0.27% |
| Jul 2026 | 31.7% | 17.3% | 21.2% | 11.6% | 9.7% | 6.3% | 1.9% | 0.31% |
| Aug 2026 | 35.4% | 15.8% | 19.4% | 10.6% | 10.8% | 5.8% | 1.7% | 0.52% |
| Sep 2026 | 34.9% | 19.1% | 15.6% | 12.7% | 8.7% | 7% | 1.7% | 0.28% |
How has the Craftsman and Freud comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Craftsman took it in July 2026, Freud took it in September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among router table brands worldwide moved from 12.4% to 15.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Freud’s estimated Share of Search among router table brands worldwide moved from 22.6% to 19.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for router table brands worldwide in September 2026?
2 changes
In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 19.1% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 19.4% to 15.6%.
Other head-to-heads among router table brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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