How popular isCraftsman in search?
In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 12.6% estimated Share of Search among reel mower brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere41.8%
Ryobi34.5%
Craftsman12.6%
Fiskars7%
Greenworks3.8%
Jacobsen0.34%
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Which reel mower brands compete with Craftsman?
Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Jacobsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 34.5% | 10.9% | 7% | 3.3% | 0.29% |
| Nov 2025 | 39% | 40.7% | 9.6% | 7.3% | 2.9% | 0.47% |
| Dec 2025 | 41.5% | 35.6% | 12.5% | 6.8% | 3.1% | 0.5% |
| Jan 2026 | 43% | 33.5% | 13% | 6.9% | 3.2% | 0.43% |
| Feb 2026 | 44.7% | 29% | 16.5% | 6.8% | 2.7% | 0.36% |
| Mar 2026 | 37% | 35.7% | 16.6% | 7% | 3.3% | 0.3% |
| Apr 2026 | 36% | 39% | 13.3% | 7.5% | 4% | 0.29% |
| May 2026 | 35.3% | 39.1% | 13% | 7.6% | 4.8% | 0.29% |
| Jun 2026 | 35.8% | 40% | 13.2% | 6% | 4.8% | 0.24% |
| Jul 2026 | 38.8% | 35.5% | 14.3% | 7% | 4.3% | 0.26% |
| Aug 2026 | 38.8% | 34.9% | 14.3% | 7.3% | 4.3% | 0.57% |
| Sep 2026 | 41.8% | 34.5% | 12.6% | 7% | 3.8% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.8% | 1M | 0% | +3.1 points | |
| 2, held 2nd | 34.5% | 825K | -8.3% | -0.4 points | |
| 3, held 3rd | 12.6% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 7% | 167K | -10.9% | -0.3 points | |
| 5, held 5th | 3.8% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 0.34% | 8.1K | -45.3% | -0.2 points |
41.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
34.5%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
12.6%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Fiskars7%
Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
Jacobsen0.34%
Held 6th. 8.1K estimated branded searches, -45.3% vs prior month. Share -0.2 points.
Compare search popularity between Craftsman and its closest rivals
Every comparison with Craftsman
59 comparisons
- Carhartt vs Craftsman
- Craftsman vs Makita
- Craftsman vs DeWalt
- Craftsman vs Freud
- Craftsman vs John Deere
- Craftsman vs Karcher
- Craftsman vs Milwaukee
- Craftsman vs Ryobi
- Craftsman vs Stanley
- B&G vs Craftsman
- Craftsman vs Husqvarna
- Craftsman vs Honda Power Equipment
- Craftsman vs Festool
- Black and Decker vs Craftsman
- Craftsman vs Knipex
- Bosch vs Craftsman
- Craftsman vs Fiskars
- Big Red vs Craftsman
- Craftsman vs Lenox
- Craftsman vs Generac
- Craftsman vs Harvey
- Craftsman vs WORX
- Craftsman vs Ingersoll Rand
- Craftsman vs Crescent
- Craftsman vs Greenworks
- Craftsman vs Kobalt
- Chamberlain vs Craftsman
- Craftsman vs Tekton
- Craftsman vs GearWrench
- Craftsman vs Linear
- Bahco vs Craftsman
- Craftsman vs RIDGID
- Clarke vs Craftsman
- Craftsman vs ENCO
- Craftsman vs Grizzly
- Craftsman vs Hilti
- Craftsman vs Troy-Bilt
- Craftsman vs Kincrome
- Craftsman vs Leica Geosystems
- Craftsman vs Max
- Craftsman vs ECHO
- Craftsman vs Husky
- Bessey vs Craftsman
- Craftsman vs Proto
- Craftsman vs Dominator
- Craftsman vs Jacobsen
- Craftsman vs Metabo
- Craftsman vs Merlin
- Craftsman vs Forest Master
- Craftsman vs Jet
- Craftsman vs Irwin
- Champion vs Craftsman
- Craftsman vs Draper
- Craftsman vs Kennedy
- Craftsman vs Wilton
- Craftsman vs MidWest Homes for Pets
- Craftsman vs Triton
- Craftsman vs Hitachi
- Craftsman vs Eclipse
How has branded search demand for Craftsman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide increased from 10.9% to 12.6%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide peaked at 16.6% in March 2026 and was lowest at 9.6% in November 2025.
How did search popularity change for reel mower brands worldwide in September 2026?
5 changes
In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 38.8% to 41.8%.
In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.
Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40% to 34.5% in September 2026.
Estimated monthly branded searches for Jacobsen worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Where does Craftsman compete?
How is Craftsman measured?
Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craftsman
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Is Craftsman your brand?
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