Craftsman vs Sommer:Which is more popular?
In September 2026, Craftsman had more branded searches than Sommer among garage door opener brands worldwide. Craftsman had about 301,000 branded searches, while Sommer had 1,600. Craftsman made up 61.8% of all garage door opener brand searches we track, and Sommer accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, Sommer appeared in two of the five answers and Craftsman in one. Craftsman and Sommer were each mentioned first in one of the two answers that named either.
Who do people search for more?
Craftsman, about 188 searches for every 1 for Sommer
Who does AI mention more?
Sommer, mentioned in 2 of 5 answers, Craftsman in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Craftsman vs Sommer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top garage door opener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sommer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Craftsman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Craftsman and Sommer were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chamberlain1st
LiftMaster2nd
Genie3rd- Sommer4th
- Craftsman5th
Merlin–
Dominator–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garage door opener brands
5 answers
Asked ChatGPT
“Which garage door opener brand should I buy?”
Asked ChatGPT
“What are the best garage door opener brands?”
Asked ChatGPT
“What's the best garage door opener brand for a home garage?”
Searched Google, AI Overview
“garage door opener brands”
Searched Google, AI Overview
“best garage door opener”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Sommer more popular in search?
This chart shows how often people search Google for Craftsman and Sommer by name. Each line represents a brand's share of searches for all seven garage door opener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Sommer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Chamberlain | LiftMaster | Genie | Merlin | Dominator | Sommer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 25.1% | 10.5% | 8.6% | 1.3% | 1.7% | 0.4% |
| Nov 2025 | 53.2% | 25.6% | 8.8% | 8.8% | 1.5% | 1.7% | 0.41% |
| Dec 2025 | 56.6% | 22.1% | 9.3% | 9.3% | 1.1% | 1.2% | 0.36% |
| Jan 2026 | 55.1% | 21.6% | 9.1% | 11.1% | 1.3% | 1.5% | 0.35% |
| Feb 2026 | 63.3% | 20.1% | 7% | 7% | 1% | 1.4% | 0.28% |
| Mar 2026 | 65.2% | 20.7% | 5.9% | 5.9% | 1% | 1.2% | 0.23% |
| Apr 2026 | 60.6% | 23.3% | 6.7% | 6.7% | 1.2% | 1.3% | 0.26% |
| May 2026 | 60.6% | 23.3% | 6.7% | 6.7% | 1.1% | 1.3% | 0.26% |
| Jun 2026 | 65.4% | 17.2% | 7.2% | 7.2% | 1.2% | 1.4% | 0.34% |
| Jul 2026 | 59.7% | 23% | 8% | 6.6% | 1.1% | 1.3% | 0.31% |
| Aug 2026 | 62.2% | 19.7% | 8.4% | 6.8% | 1.2% | 1.4% | 0.32% |
| Sep 2026 | 61.8% | 16.6% | 10.2% | 8.3% | 1.4% | 1.4% | 0.33% |
How has the Craftsman and Sommer comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Sommer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among garage door opener brands worldwide moved from 52.4% to 61.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Sommer’s share of searches among garage door opener brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for garage door opener brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Sommer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garage door opener brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.