Brandwave

How popular isSommer?

In September 2026, people searched for Sommer by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.33% of all global garage door opener brand searches, placing Sommer seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about garage door opener brands, Sommer appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Sommer is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. CraftsmanShare of searches 61.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. ChamberlainShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. LiftMasterShare of searches 10.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. GenieShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SommerShare of searches 0.33%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sommer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sommer is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chamberlain1st
  2. LiftMaster2nd
  3. Genie3rd
  4. Sommer4th
  5. Craftsman5th
  6. Merlin–
  7. Dominator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garage door opener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which garage door opener brands compete with Sommer?

Sommer against garage door opener brands worldwide, by month

Share of searches by month for Craftsman, Chamberlain, LiftMaster, Genie, Sommer. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanChamberlainLiftMasterGenieMerlinDominatorSommer
Oct 202552.4%25.1%10.5%8.6%1.3%1.7%0.4%
Nov 202553.2%25.6%8.8%8.8%1.5%1.7%0.41%
Dec 202556.6%22.1%9.3%9.3%1.1%1.2%0.36%
Jan 202655.1%21.6%9.1%11.1%1.3%1.5%0.35%
Feb 202663.3%20.1%7%7%1%1.4%0.28%
Mar 202665.2%20.7%5.9%5.9%1%1.2%0.23%
Apr 202660.6%23.3%6.7%6.7%1.2%1.3%0.26%
May 202660.6%23.3%6.7%6.7%1.1%1.3%0.26%
Jun 202665.4%17.2%7.2%7.2%1.2%1.4%0.34%
Jul 202659.7%23%8%6.6%1.1%1.3%0.31%
Aug 202662.2%19.7%8.4%6.8%1.2%1.4%0.32%
Sep 202661.8%16.6%10.2%8.3%1.4%1.4%0.33%

  1. 1.Craftsman

    61.8%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Chamberlain

    16.6%

    Held 2nd. 80.7K estimated branded searches, -30.8% vs prior month. Share -3.2 points.

  3. 3.LiftMaster

    10.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Genie

    8.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Merlin

    1.4%

    Moved from 6th to 5th. 7K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Dominator

    1.4%

    Moved from 5th to 6th. 6.7K estimated branded searches, -17.3% vs prior month. Share 0 points.

  7. 7.Sommer

    0.33%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Sommer and its closest rivals

Every comparison with Sommer

6 comparisons

How has branded search demand for Sommer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sommer worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Sommer’s share of searches among garage door opener brands worldwide held steady, from 0.4% to 0.33%.

How did search popularity change for garage door opener brands worldwide in September 2026?

6 changes

  1. In September 2026, LiftMaster gained share of searches among garage door opener brands worldwide, from 8.4% to 10.2%.

  2. In September 2026, Genie gained share of searches among garage door opener brands worldwide, from 6.8% to 8.3%.

  3. In September 2026, Chamberlain lost share of searches among garage door opener brands worldwide, from 19.7% to 16.6%.

  4. In September 2026, Merlin rose from 6th to 5th among garage door opener brands worldwide.

  5. In September 2026, Dominator fell from 5th to 6th among garage door opener brands worldwide.

  6. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are Sommer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sommer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sommer garage door opener

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How the Brand Demand Index is measured

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