Brandwave

Chamberlain vs Sommer:Which is more popular?

In September 2026, Chamberlain had more branded searches than Sommer among garage door opener brands worldwide. Chamberlain had about 80,700 branded searches, while Sommer had 1,600. Chamberlain made up 16.6% of all garage door opener brand searches we track, and Sommer accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, Chamberlain appeared in all five answers and Sommer in two. Chamberlain was mentioned before Sommer in every answer.

Among garage door opener brands worldwide in September 2026

Who do people search for more?

Chamberlain, about 50 searches for every 1 for Sommer

Chamberlain 80.7K searchesSommer 1.6K searches

Who does AI mention more?

Chamberlain, mentioned in every answer we collected

Chamberlain in 5 of 5Sommer in 2 of 5

Who does AI recommend more?

Chamberlain, named ahead of Sommer in every answer

Chamberlain first in 5Sommer never first

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chamberlain appeared in all five answers. Sommer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chamberlain was listed before Sommer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chamberlain1st
  2. LiftMaster2nd
  3. Genie3rd
  4. Sommer4th
  5. Craftsman5th
  6. Merlin–
  7. Dominator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garage door opener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chamberlain or Sommer more popular in search?

This chart shows how often people search Google for Chamberlain and Sommer by name. Each line represents a brand's share of searches for all seven garage door opener brands we track, month by month, from English-language searches worldwide.

Chamberlain and Sommer among garage door opener brands worldwide, by month

Share of searches by month for Chamberlain, Sommer. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanChamberlainLiftMasterGenieMerlinDominatorSommer
Oct 202552.4%25.1%10.5%8.6%1.3%1.7%0.4%
Nov 202553.2%25.6%8.8%8.8%1.5%1.7%0.41%
Dec 202556.6%22.1%9.3%9.3%1.1%1.2%0.36%
Jan 202655.1%21.6%9.1%11.1%1.3%1.5%0.35%
Feb 202663.3%20.1%7%7%1%1.4%0.28%
Mar 202665.2%20.7%5.9%5.9%1%1.2%0.23%
Apr 202660.6%23.3%6.7%6.7%1.2%1.3%0.26%
May 202660.6%23.3%6.7%6.7%1.1%1.3%0.26%
Jun 202665.4%17.2%7.2%7.2%1.2%1.4%0.34%
Jul 202659.7%23%8%6.6%1.1%1.3%0.31%
Aug 202662.2%19.7%8.4%6.8%1.2%1.4%0.32%
Sep 202661.8%16.6%10.2%8.3%1.4%1.4%0.33%

How has the Chamberlain and Sommer comparison changed over the last 12 months?

3 findings

How did search popularity change for garage door opener brands worldwide in September 2026?

2 changes
  1. In September 2026, Chamberlain lost share of searches among garage door opener brands worldwide, from 19.7% to 16.6%.

  2. Estimated monthly branded searches for Sommer worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Chamberlain’s and Sommer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chamberlain

4 branded search terms

  • chamberlain garage
  • chamberlain garage door
  • chamberlain garage door opener
  • chamberlain opener

Sommer

1 branded search term

  • sommer garage door opener

How the Brand Demand Index is measured

Other head-to-heads among garage door opener brands

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