How popular isMerlin in search?
In September 2026, there were an estimated 673K branded searches for Merlin worldwide which is down 32.7% over the last 12 months. Merlin holds 49.5% estimated Share of Search among garage door opener brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Merlin49.5%
Craftsman22.1%Chamberlain14.8%
Dominator10.1%Linear3.5%
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Which garage door opener brands compete with Merlin?
Share of Search by month for Merlin, Craftsman, Chamberlain, Dominator, Linear. The figures are in the table below the chart.
View monthly share of search table
| Month | Merlin | Craftsman | Chamberlain | Dominator | Linear |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 15.9% | 13% | 4.1% | 2.5% |
| Nov 2025 | 60.2% | 18% | 14.7% | 4.7% | 2.4% |
| Dec 2025 | 57.9% | 21.2% | 14.1% | 4.5% | 2.3% |
| Jan 2026 | 61.5% | 18.5% | 12.4% | 4.8% | 2.8% |
| Feb 2026 | 55.4% | 24.8% | 11.1% | 5.2% | 3.5% |
| Mar 2026 | 51.4% | 28.1% | 10.3% | 5.9% | 4.4% |
| Apr 2026 | 53.8% | 24% | 10.8% | 7.4% | 4% |
| May 2026 | 51.9% | 23.2% | 10.4% | 10.6% | 3.9% |
| Jun 2026 | 53% | 23.7% | 10.6% | 8.9% | 3.8% |
| Jul 2026 | 47.1% | 25.8% | 11.6% | 11.8% | 3.7% |
| Aug 2026 | 47.9% | 26.2% | 14.3% | 8.1% | 3.5% |
| Sep 2026 | 49.5% | 22.1% | 14.8% | 10.1% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 673K | 0% | +1.6 points | |
| 2, held 2nd | 22.1% | 301K | -18.2% | -4.1 points | |
| 3, held 3rd | 14.8% | 201K | 0% | +0.5 points | |
| 4, held 4th | 10.1% | 138K | +21.4% | +2.1 points | |
| 5, held 5th | 3.5% | 47.4K | -4.7% | -0.1 points |
1.
49.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.
22.1%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
14.8%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.1%
Held 4th. 138K estimated branded searches, +21.4% vs prior month. Share +2.1 points.
5.
3.5%
Held 5th. 47.4K estimated branded searches, -4.7% vs prior month. Share -0.1 points.
Compare search popularity between Merlin and its closest rivals
Every comparison with Merlin
4 comparisons
How has branded search demand for Merlin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Merlin worldwide fell from 1M to 673K.
- Across the 12 months ending September 2026, Merlin’s estimated Share of Search among garage door opener brands worldwide decreased from 64.5% to 49.5%.
- Across the 12 months ending September 2026, Merlin’s estimated Share of Search among garage door opener brands worldwide peaked at 64.5% in October 2025 and was lowest at 47.1% in July 2026.
How did search popularity change for garage door opener brands worldwide in September 2026?
5 changes
In September 2026, Dominator gained estimated Share of Search among garage door opener brands worldwide, from 8.1% to 10.1%.
In September 2026, Merlin gained estimated Share of Search among garage door opener brands worldwide, from 47.9% to 49.5%.
In September 2026, Craftsman lost estimated Share of Search among garage door opener brands worldwide, from 26.2% to 22.1%.
Chamberlain’s estimated Share of Search among garage door opener brands worldwide has gained ground for 3 months in a row, from 10.6% to 14.8% in September 2026.
Estimated monthly branded searches for Linear worldwide rose 22.7% over 12 measured months, from 38.6K to 47.4K in September 2026.
How is Merlin measured?
Brandwave collects information about searches that people make online using Merlin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- merlin
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