Brandwave

Craftsman vs LiftMaster:Which is more popular?

In September 2026, Craftsman had more branded searches than LiftMaster among garage door opener brands worldwide. Craftsman had about 301,000 branded searches, while LiftMaster had 49,500. Craftsman made up 61.8% of all garage door opener brand searches we track, and LiftMaster accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, LiftMaster appeared in all five answers and Craftsman in one. LiftMaster was mentioned before Craftsman in every answer.

Among garage door opener brands worldwide in September 2026

Who do people search for more?

Craftsman, about 6 searches for every 1 for LiftMaster

Craftsman 301K searchesLiftMaster 49.5K searches

Who does AI mention more?

LiftMaster, mentioned in every answer we collected

LiftMaster in 5 of 5Craftsman in 1 of 5

Who does AI recommend more?

LiftMaster, named ahead of Craftsman in every answer

LiftMaster first in 5Craftsman never first

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LiftMaster appeared in all five answers. Craftsman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LiftMaster was listed before Craftsman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chamberlain1st
  2. LiftMaster2nd
  3. Genie3rd
  4. Sommer4th
  5. Craftsman5th
  6. Merlin–
  7. Dominator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garage door opener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or LiftMaster more popular in search?

This chart shows how often people search Google for Craftsman and LiftMaster by name. Each line represents a brand's share of searches for all seven garage door opener brands we track, month by month, from English-language searches worldwide.

Craftsman and LiftMaster among garage door opener brands worldwide, by month

Share of searches by month for Craftsman, LiftMaster. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanChamberlainLiftMasterGenieMerlinDominatorSommer
Oct 202552.4%25.1%10.5%8.6%1.3%1.7%0.4%
Nov 202553.2%25.6%8.8%8.8%1.5%1.7%0.41%
Dec 202556.6%22.1%9.3%9.3%1.1%1.2%0.36%
Jan 202655.1%21.6%9.1%11.1%1.3%1.5%0.35%
Feb 202663.3%20.1%7%7%1%1.4%0.28%
Mar 202665.2%20.7%5.9%5.9%1%1.2%0.23%
Apr 202660.6%23.3%6.7%6.7%1.2%1.3%0.26%
May 202660.6%23.3%6.7%6.7%1.1%1.3%0.26%
Jun 202665.4%17.2%7.2%7.2%1.2%1.4%0.34%
Jul 202659.7%23%8%6.6%1.1%1.3%0.31%
Aug 202662.2%19.7%8.4%6.8%1.2%1.4%0.32%
Sep 202661.8%16.6%10.2%8.3%1.4%1.4%0.33%

How has the Craftsman and LiftMaster comparison changed over the last 12 months?

3 findings

How did search popularity change for garage door opener brands worldwide in September 2026?

2 changes
  1. In September 2026, LiftMaster gained share of searches among garage door opener brands worldwide, from 8.4% to 10.2%.

  2. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and LiftMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

LiftMaster

1 branded search term

  • liftmaster

How the Brand Demand Index is measured

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