Brandwave

Craftsman vs DeWalt:Which is searched more?

In September 2026, DeWalt had more branded searches than Craftsman among power washer brands worldwide. DeWalt was estimated to have 673K branded searches compared to Craftsman’s 301K, and held a 14.7% Share of Search versus Craftsman’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among power washer brands worldwide in September 2026Which is more popular in search, Craftsman or DeWalt?
Craftsman6.6%301K searches
vs
DeWalt14.7%673K searches

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Which is more popular in search, Craftsman or DeWalt?

Compare the power washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and DeWalt among power washer brands worldwide, by month

Share of Search by month for DeWalt, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRyobiKarcherDeWaltCraftsmanHonda Power EquipmentGreenworksGenerac
Oct 202544.6%15.6%17.9%13.4%4.9%2.1%1.5%0.04%
Nov 202539.9%18.6%19.1%14.7%4.4%1.9%1.3%0.02%
Dec 202542.1%16.1%16.9%15.5%5.7%2.4%1.4%0.01%
Jan 202638.7%16.5%19%14.2%6.4%3.6%1.6%0.02%
Feb 202639.4%13.9%19.7%14.5%7.9%3.3%1.3%0.02%
Mar 202632.7%17.3%25.4%12%8%3%1.6%0.03%
Apr 202632.5%19.2%24.6%11.9%6.5%3.3%2%0.05%
May 202633.7%20.4%20.9%12.4%6.8%3.3%2.5%0.08%
Jun 202635.1%21.5%17.9%12.9%7.1%2.8%2.6%0.08%
Jul 202637.9%18.9%19.3%11.4%7.6%2.5%2.3%0.06%
Aug 202637.2%18.3%18.6%13.7%7.5%2.6%2.2%0.05%
Sep 202639.9%18%16.3%14.7%6.6%2.5%2%0.04%

How has the Craftsman and DeWalt comparison changed over the last 12 months?

  • DeWalt was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among power washer brands worldwide moved from 4.9% to 6.6%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among power washer brands worldwide moved from 13.4% to 14.7%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for power washer brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among power washer brands worldwide, from 13.7% to 14.7%.

  2. In September 2026, Craftsman lost estimated Share of Search among power washer brands worldwide, from 7.5% to 6.6%.

Other head-to-heads among power washer brands

How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

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