Craftsman vs Hammer:Which is more popular?
In September 2026, Craftsman had more branded searches than Hammer among jointer planer brands worldwide. Craftsman had about 301,000 branded searches, while Hammer had 2,110. Craftsman made up 88.1% of all jointer planer brand searches we track, and Hammer accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about jointer planer brands, Hammer appeared in three of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 143 searches for every 1 for Hammer
Who does AI mention more?
Hammer, mentioned in 3 of 5 answers, Craftsman in 0
Who does AI recommend more?
Hammer, the only one of the two named
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Top jointer planer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hammer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about jointer planer brands
5 answers
Asked ChatGPT
“Which jointer planer brand should I buy?”
Asked ChatGPT
“What are the best jointer planer brands?”
Asked ChatGPT
“What's the best jointer planer brand for woodworking shop?”
Searched Google, AI Overview
“wood planer machine”
Searched Google, AI Overview
“planer jointer combo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Hammer more popular in search?
This chart shows how often people search Google for Craftsman and Hammer by name. Each line represents a brand's share of searches for all four jointer planer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Hammer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Grizzly | Jet | Hammer |
|---|---|---|---|---|
| Oct 2025 | 85.1% | 11.4% | 2.8% | 0.66% |
| Nov 2025 | 85% | 11.4% | 2.8% | 0.77% |
| Dec 2025 | 85.9% | 11.6% | 1.9% | 0.65% |
| Jan 2026 | 85.5% | 11.5% | 2.3% | 0.65% |
| Feb 2026 | 89.8% | 8.1% | 1.6% | 0.49% |
| Mar 2026 | 90.1% | 8.1% | 1.3% | 0.44% |
| Apr 2026 | 88.3% | 9.7% | 1.6% | 0.45% |
| May 2026 | 88.5% | 9.7% | 1.3% | 0.45% |
| Jun 2026 | 90.1% | 8.1% | 1.3% | 0.43% |
| Jul 2026 | 90.2% | 8.1% | 1.3% | 0.37% |
| Aug 2026 | 89.2% | 8% | 2.4% | 0.37% |
| Sep 2026 | 88.1% | 9.7% | 1.6% | 0.62% |
How has the Craftsman and Hammer comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Hammer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among jointer planer brands worldwide moved from 85.1% to 88.1%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Hammer’s share of searches among jointer planer brands worldwide moved from 0.66% to 0.62%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
How did search popularity change for jointer planer brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among jointer planer brands worldwide, from 89.2% to 88.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Hammer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jointer planer brands
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