Brandwave

How popular isHammer?

In September 2026, people searched for Hammer by name about 2,110 times worldwide, a 9.9% increase from the previous year. These searches made up 0.62% of all global jointer planer brand searches, placing Hammer fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about jointer planer brands, Hammer appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Hammer is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. CraftsmanShare of searches 88.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GrizzlyShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. JetShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HammerShare of searches 0.62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Hammer website (opens in a new tab)

Follow Hammer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top jointer planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hammer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hammer is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hammer1st
  2. Grizzly2nd
  3. Jet3rd
  4. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hammer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jointer planer brands

5 answers

  • Asked ChatGPT

    “Which jointer planer brand should I buy?”

    1. 1Hammer
    2. 2Jet
    3. 3Grizzly

  • Asked ChatGPT

    “What are the best jointer planer brands?”

    1. 1Hammer
    2. 2Grizzly
    3. 3Jet

  • Asked ChatGPT

    “What's the best jointer planer brand for woodworking shop?”

    1. 1Hammer
    2. 2Jet
    3. 3Grizzly

  • Searched Google, AI Overview

    “wood planer machine”

    1. 1Grizzly

  • Searched Google, AI Overview

    “planer jointer combo”

    1. 1Grizzly
    2. 2Jet

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jointer planer brands compete with Hammer?

Hammer against jointer planer brands worldwide, by month

Share of searches by month for Craftsman, Grizzly, Hammer. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanGrizzlyJetHammer
Oct 202585.1%11.4%2.8%0.66%
Nov 202585%11.4%2.8%0.77%
Dec 202585.9%11.6%1.9%0.65%
Jan 202685.5%11.5%2.3%0.65%
Feb 202689.8%8.1%1.6%0.49%
Mar 202690.1%8.1%1.3%0.44%
Apr 202688.3%9.7%1.6%0.45%
May 202688.5%9.7%1.3%0.45%
Jun 202690.1%8.1%1.3%0.43%
Jul 202690.2%8.1%1.3%0.37%
Aug 202689.2%8%2.4%0.37%
Sep 202688.1%9.7%1.6%0.62%

  1. 1.Craftsman

    88.1%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Grizzly

    9.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Jet

    1.6%

    Held 3rd. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.8 points.

  4. 4.Hammer

    0.62%

    Held 4th. 2.1K estimated branded searches, +39.7% vs prior month. Share +0.3 points.

Compare popularity between Hammer and its closest rivals

Every comparison with Hammer

3 comparisons

How has branded search demand for Hammer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hammer worldwide rose from 1.9K to 2.1K.
  • Across the 12 months ending September 2026, Hammer’s share of searches among jointer planer brands worldwide held steady, from 0.66% to 0.62%.

How did search popularity change for jointer planer brands worldwide in September 2026?

3 changes

  1. In September 2026, Grizzly gained share of searches among jointer planer brands worldwide, from 8% to 9.7%.

  2. In September 2026, Craftsman lost share of searches among jointer planer brands worldwide, from 89.2% to 88.1%.

  3. In September 2026, Jet lost share of searches among jointer planer brands worldwide, from 2.4% to 1.6%.

How are Hammer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hammer a3 31
  • hammer jointer planer

Do you work for Hammer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hammer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free