Brandwave

Craftsman vs Kaeser:Which is more popular?

In September 2026, Kaeser had more branded searches than Craftsman among air compressor brands worldwide. Kaeser had about 20,500 branded searches, while Craftsman had 880. Kaeser made up 11.7% of all air compressor brand searches we track, and Craftsman accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about air compressor brands, Craftsman and Kaeser each appeared in one of the five answers.

Among air compressor brands worldwide in September 2026

Who do people search for more?

Kaeser, about 23 searches for every 1 for Craftsman

Kaeser 20.5K searchesCraftsman 880 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Craftsman in 1 of 5Kaeser in 1 of 5

Follow Craftsman vs Kaeser and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top air compressor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craftsman and Kaeser were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. California Air Tools1st
  2. Ingersoll Rand2nd
  3. DeWalt3rd
  4. Makita4th
  5. Quincy5th
  6. Campbell Hausfeld6th
  7. Atlas Copco7th
  8. Kaeser8th
  9. Craftsman9th
  10. Ryobi–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • California Air Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingersoll Rand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campbell Hausfeld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quincy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaeser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlas Copco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air compressor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Craftsman or Kaeser more popular in search?

This chart shows how often people search Google for Craftsman and Kaeser by name. Each line represents a brand's share of searches for all 15 air compressor brands we track, month by month, from English-language searches worldwide.

Craftsman and Kaeser among air compressor brands worldwide, by month

Share of searches by month for Kaeser, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKaeserIngersoll RandRyobiAtlas CopcoMakitaCampbell HausfeldQuincyCalifornia Air ToolsSullairABACGardner DenverCompAirCraftsmanKincrome
Oct 202527.8%10.8%11%7.7%10.2%7.5%7.4%6.2%3.4%3.4%1.6%1.8%0.67%0.51%0.06%
Nov 202529.7%9%11.2%9.6%9.4%8.6%6.2%5.6%3.4%2.8%1.7%1.5%0.68%0.52%0.06%
Dec 202529.5%9.5%9.4%9.9%10.8%8.9%5%5.8%4.3%2.5%1.6%1.4%0.86%0.54%0.05%
Jan 202628.7%11.1%11.3%8%10.7%7.8%5%6.4%3.5%2.6%1.7%1.5%0.69%0.85%0.08%
Feb 202626.3%12.6%10.5%7.4%11.8%7.2%5.6%7.2%3.9%2.8%1.9%1.6%0.78%0.43%0.05%
Mar 202628.4%11.1%11.3%6.8%10.4%7.8%6.1%7%3.5%3%1.7%1.7%0.84%0.46%0.04%
Apr 202624.1%12.4%11.9%7.6%10.6%8%6.6%7.1%3.9%3.2%1.7%1.5%0.77%0.52%0.06%
May 202624.6%10.8%9.3%7.9%9.5%7.8%5.9%5.2%3.5%2.8%1.4%1.2%0.53%9.6%0.06%
Jun 202621.9%9.9%8.2%7.1%8.5%6.9%5.3%5.1%3.1%2.2%1.4%1.1%0.47%19%0.05%
Jul 202626.8%11.8%11.6%8.6%10.4%7.6%6.3%6.2%3.8%2.7%1.5%1.3%0.75%0.51%0.06%
Aug 202626.3%11.5%13.2%8.8%10.1%8.3%6.3%5.5%3.7%2.6%1.3%1.1%0.56%0.5%0.07%
Sep 202626.7%11.7%10.7%10.5%9.4%8.4%6.2%5.6%3.8%3.1%1.5%1.4%0.57%0.5%0.08%

Craftsman sells other things too, so only its searches that name this product count here, like “craftsman pancake compressor”.

How has the Craftsman and Kaeser comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Craftsman took it in June 2026, Kaeser took it in July 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among air compressor brands worldwide moved from 0.51% to 0.5%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Kaeser’s share of searches among air compressor brands worldwide moved from 10.8% to 11.7%, and its estimated monthly branded searches moved from 21K to 20.5K.

How did search popularity change for air compressor brands worldwide in September 2026?

2 changes

  1. In September 2026, Kaeser rose from 3rd to 2nd among air compressor brands worldwide.

  2. Estimated monthly branded searches for Craftsman worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Kaeser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman pancake compressor

Kaeser

2 branded search terms

  • kaeser air compressor
  • kaeser compressor

How the Brand Demand Index is measured

Other head-to-heads among air compressor brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free