Craftsman vs Kennedy:Which is searched more?
In September 2026, Craftsman had more branded searches than Kennedy among rolling tool box brands worldwide. Craftsman was estimated to have 301K branded searches compared to Kennedy’s 1.6K, and held a 10.3% Share of Search versus Kennedy’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Kennedy?
Compare the rolling tool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Kennedy. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
How has the Craftsman and Kennedy comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Kennedy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide moved from 7.5% to 10.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Kennedy’s estimated Share of Search among rolling tool box brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for rolling tool box brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Other head-to-heads among rolling tool box brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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